What is an idea? Business ideas. Interesting ideas

People like Henry Ford and John Rockefeller are still considered to be powerful representatives of those who managed to achieve heights in their business. Millions of dollars, patents, success and power - all this did not fall from the sky: they, like all mortals, began with the idea of small business. Let no one believe, considered a fool (this is especially true with respect to Ford).

Purposefulness, faith and love of one's work work miracles. But, in addition, it is necessary to take into account the willingness of potential customers to your innovations. Own business allows a person to get rid of the constant dependence that appears when working for "uncle", he becomes the master of his time and gets the opportunity to do what he really loves and knows. However, there are also pitfalls, among which the main one is negligence. What is an idea? It is a fragile organism that needs to be maintained in the 24/7 mode until it gets stronger and starts to bear fruit. Work for someone, although it puts in the framework, but provides a regime of "from nine to six, plus a break for lunch and endless cigarette breaks." Success is directly proportional to the time that you spend ... will have to make an effort.

Learn the match

So, what is an idea? In this case, it means a certain calibrated strategy, which is based on your knowledge and skills. And it is worth emphasizing once again that its essence is set out in detail, taking into account all costs and risks. Consider this an algorithm that describes the path to success in the chosen field. Abstract picture, which shows schematically your offspring, next to you in the crown, and the signature: "AND WE ARE RICH, RICH !!!" - this is not a business idea.

Azi

The modern market dictates its rules, whatever one may say. The abundance of goods and services that are offered at almost every corner, made people sated, they are difficult to surprise and attract. However, not the gods of pots are burned, you can achieve success by following the balance of the following indicators:

• The demand for ideas among the population;
• The relevance of the idea to you;
• The viability of the idea, if we consider long-term prospects.

The relevance

This item is characterized by enthusiasm, with which consumers will respond to your proposal. It depends on many factors, including the territorial and ethical relevance of business, the ratio of price and quality. For example: you are a brilliant chef, the main specialization is homemade pork semi-finished products. The decision to open a shop for the trade in quality handmade delicacies in the states that preach Islam will become somewhat rash. Of course, the example is rather grotesque, but the essence shows.

If nothing more or less original comes to mind, then one can simply walk along human weaknesses (by not intersecting with the criminal code of the Russian Federation), to which the passion for delicious food and entertainment has always been relevant.

Relevance for you

Suppose you see that there is a niche that has potential, but for some unknown reason is still free. It would seem - here it is, your chance! However, the soul does not lie with this business, and that's it. You can not start working with yourself against violence, as you will have to work very hard, and killing an infinite number of hours for something that does not attract - too much luxury. In this case, there are two ways: to have a partner who willingly takes upon himself the elements of a business idea that you are not up to, or simply refuse to find your own, because what is an idea? This is a list of steps aimed at achieving the result. If you "blow away" in the middle of the road, then it will not be better for anyone, even the notorious "you tried" will not save.

Viability

The dream of any person is to do what you love and get money for it. Unfortunately most of the amoebopodobnyh personalities, for lying on the couch are paid very rarely, so we will only consider those hobbies that imply at least some kind of activity.

Let's be honest - crafts a la "flowers from plastic bottles" are unlikely to win universal love. Of the more mundane options can be called the implementation of ground green coffee. Due to the fact that this product is very different in its characteristics from fried, then the equipment for its production is required corresponding. The fashion for this product is temporary, so the business certainly will not justify itself, and the very definition of "what is an idea" is still aimed at long-term activity. Of course, there are buyers, but the prospects for the development of such a case are very doubtful. Think on paper what you want to achieve, evaluate the possibilities and try to imagine the future.

How to compile

Taking into account the fact that the term "business" can mean anything, if only it would bring income on legal grounds, we will outline the common points on which the action plan is formed:

• Specify the basic data about the organization, regardless of whether it exists already or not yet;
• Highlight the company's main data as a legal entity, financial opportunities;
• Briefly describe the new ideas that you want to implement, highlight the main features of production;
• Describe the planned sales markets and the target audience to whom the product will be of interest;
• Describe the production, produce the layout of the product;
• Output revenues and expenses planned in the production process;
• Describe the risks that accompany ideas, a description of the methods of their avoidance;
• Summarize the projected consequences.

Examples

A theoretical approach to how to proceed is certainly good, but no one has canceled the empirical method, so consider examples of possible options with justification.

Healthy Fast Food

Without philosophizing slyly, interesting ideas were taken from people's love for delicious food. This affinity adjoins with remorse, since the now progressing theory of healthy eating makes one hate himself, once again intercepting a tasty but such harmful sandwich on the run. Plus, people finally realized the "charm" of high-calorie bombs, where 100 grams completely cover the daily need for food in terms of energy intensity, while utility tends to zero.

This idea will be of interest to most of the population, a special popularity is forecasted among employed persons aged 25 to 45 years.

The main emphasis will be on the quality of the source products and on the ratio of "size / nutritional". Minimize white flour, refrain from sugar and animal fats. The ubiquitous application of chia seeds, which are famous for antioxidants, bran, germinated cereals, vegetables with fruits and vegetable substitutes for sugar (stevia).

The initial production line will include the following products:

• Whole-grain sandwiches with tuna, vegetables and cottage cheese;
• Nutty pizza with vegetables and poultry meat;
• Cheesecake on low-fat cheese with cottage cheese;
• Nut-fruit candies;
• Berry marmalade;
• Apple paste according to the classic recipe;
• Multifaceted granola with dried fruits;
• Chilled tea drinks with seasonal fruits.

Everything is realized in a personal, eco-friendly package of unbleached parchment. In the first stages, the equipment that will be needed in production can be placed in a conventional home kitchen. Due to the ubiquitous spread of the Internet, there is no need to acquire an additional office, because its idea will perfectly show itself in the online version. It is enough to create a colorful Internet resource on which to state all the information on products and composition, as well as to specify contacts for interaction.