What is an AGS filter from Yandex?

Among the most effective methods of forming traffic on modern sites - SEO-optimization, through which users are attracted to the portal from the pages of search engines, for example, from "Yandex." This Russian resource, carrying out the search results on the pages of requests, in many cases applies to the sites the filtration through the algorithm of AGS. What are its features? How can you overcome the appropriate filtering and thus ensure the high position of the site in the search rankings of "Yandex"?

What is an AGS filter?

AGS is a filter developed by Yandex experts primarily in order to reduce the probability of increasing the undesirable influence of various factors on the result of processing a search query. By means of the appropriate filter, the search system enters the site in the list of unreliable resources, after which its positions in the search results are reduced due to the zeroing of the citation index - one of the key indicators influencing the formation of search traffic from Yandex pages.

To sites on which an AGS filter can be imposed, it is possible to attribute, for example, those that sell links - but the list of factors that can provoke application of a blocking site is much wider. Their essence we will consider further in the article.

While we study, in what modifications is implemented the algorithm of the search engine "Yandex".

Types of AGS filters from Yandex

The first filter of this type began operating in 2006. It was called AGS-17. With what was the choice of the abbreviation AGS? The filter, whose name is of interest to many users, received the name corresponding to the class of small arms - automatic grenade launcher of the easel. Perhaps this name was chosen by Yandex because of the desire to draw an analogy between a grenade launcher as a means of ensuring the safety of citizens and an AGS filter as a tool to protect online traffic from substandard websites.

The main features of the AGS-17 solution reflected the trends of the Internet development, relevant for the relevant period. But over time, the structure of the target audience of many online projects, as well as user behavior, has changed significantly. Therefore, the specialists of Yandex developed the following filter of the type in question, which began operating in 2009 - AGS-30. As the experts note, this solution surpassed the AGS-17 filter in many ways. For example, the structure of the formula for calculating unreliable sites, which included about 100 different parameters.

The next development of "Yandex" in the AGS line was AGS-40, a filter that began operating in 2013. It introduced updated algorithms for analyzing sites that are part of the Yandex citation index.

In 2015, a new version of the filter appeared - "Minusinsk". Subsequently, the algorithm was renamed to "AGS". The filter received the simplest name, but many specialists call it AGS-2015, since it was in September 2015 that the corresponding modification of the solution came out. What are the differences in the versions of the AGS filter considered in principle?

First of all - the number of parameters provided in the formula for calculating a poor-quality site. The general principle by which each AGS filter "Yandex" works is generally similar in all modifications of the corresponding solution: the algorithm checks the given list of sites with the established frequency, and if any of them is of poor quality, then the resource is listed as unreliable. Subsequently, the verification of the site is repeated, and if its characteristics are improved, filtration is removed from the portal. True, its citation indexes are not being restored - they have to be increased again, and it is assumed that this will involve the allowed methods of traffic shaping.

Despite the existence of general principles of operation, the functioning of the newest algorithms from Yandex, the Minusinsk filter and the AGS version of 2015, is characterized by a number of features that differ markedly from those that have an AGS-17 filter, and also AGS-40.

What are the features of the filter "Minusinsk"?

The algorithm considered was optimized to identify the sites involved in order to promote the SEO link. If such a resource is found, Yandex performs their ranking for a certain period of time - for example, for several months. In this case, the SEO link was a link placed on the sites from which users were redirected to the promoted resource. As a rule, they were bought, and therefore traffic was provided, even if the content on the portals was not of a very high quality.

The fact that the site came under the appropriate AGS filter was fairly easy to find: the site was sharply reduced by traffic and positions in the results of the search query processing on Yandex. At the same time, an option was included in the interfaces of the corresponding search engine, the use of which allowed to check whether certain restrictions in terms of ranking were applied to the portal. In order to remove them in case of detection, the administrator should abandon the practice of using to promote SEO-links. After the AGS filter algorithm, having checked the site once again, detected their absence, the restriction was removed.

What are the features of the AGS-2015 filter?

The newest AGS filter "Yandex" is a technological extension of the "Minusinsk" algorithm. That is, it also identifies sites that are promoted using SEO links. However, a more modern filter has a special feature: it can block, in principle, any sites for which the use of appropriate promotion tools is revealed. At the same time, the content on the relevant resources can be of the highest quality.

In fact, this algorithm encourages the use of webmasters promotion mechanisms, not fundamentally related to the purchase of SEO-links. If they are found, the AGS filter will add the site to the list of unreliable resources, and its citation index will be reset. The mechanism for unblocking the portal will be the same as in the case of the work of Minusinsk: it will be necessary to remove the SEO links from the web pages, and then wait for their absence to be detected by an AGS filter.

So, we have studied what is an AGS filter in one or another modification. Let's consider now a number of practical nuances of promotion of sites in view of functioning of corresponding algorithms.

The main reasons for filtering sites using the AGS algorithm

Experts identify the following main reasons why the algorithm developed by Yandex makes sites in the list of those whose indexing is reset.

First of all, the AGS filter works in case there is obviously poor quality, non-unique content copied from other sources. If the search robot "Yandex" finds that there are other sites on which similar content is placed, while their indexes are higher, information on the administered site will be classified as a copy, not the source, so that the site with a high probability will fall under the filter in question .

The next factor that can affect the filter's operation from Yandex is spam in the form of links. If too many of them will provide a transition to the site - for example, if they are purchased on a special exchange, then the corresponding algorithm can include the site in the list of portals, the indexing of which is canceled. As noted by experts, a number of purchased links can still be present among those that provide the transition to the site, but their number should not exceed 10%. The rest of the links, in turn, should be natural.

Another significant factor that can affect the fact that the search filter of Yandex AGS will work is the spillover of web pages. If the site has too many advertising banners, as well as outbound links - it can also attract the attention of the search robot from "Yandex" analyzing the sites. Thus, the corresponding algorithm identifies portals, aimed only at selling advertising resources.

A site can get into Yandex blocking with a higher probability if its domain name was recently registered, and, at the same time, it has quite a large amount of traffic. In many cases, such statistics mean that the portal administrator actively involved the same purchase of links. Quite a rare case - the formation of natural traffic on a young site. Thus, with respect to recently registered portals with high attendance, a corresponding check may be given priority. AGS-filter, identifying the formation of traffic through purchased links, can nullify the portal's quoting.

The next factor that can cause the application of a lock to the site is the use of free hosting. Again, the formation of significant traffic on such sites may indicate the use of mechanisms for the purchase of links, because in many cases registration on a free hosting means the desire of the portal owner to quickly make money on not very high-quality monetization mechanisms. For example - the use of the same purchased links. Having found a site with poor-quality content on a free hosting, an AGS filter, in the event that there are no other criteria indicating the trustworthiness of the site, it can add it to the list of resources whose indices are canceled.

Many experts believe that sites with little traffic can also be considered "Yandex" as potentially containing poor-quality content. About the fact that its contents are not too interesting, it can be evidenced by the low attendance of the portal.

The most probably topical issue, which can worry many webmasters, is how to remove from the promoted portal the filtration activated by ACS.

On the pages of specialized portals for website promotion, webmaster blogs, forums, various concepts are put forward, according to which the problem can be solved. Above we gave a list of the main factors that, in the opinion of experts, affect the inclusion of the site in the list of those indexed by the zeroing algorithm of Yandex. Therefore, when deciding how to get out of the ACS filter, it is first of all necessary to analyze the possible influence of the relevant factors.

Content Improvement

Thus, one of the most effective methods for solving the corresponding problem can be the placement on the web pages of a unique and interesting potential audience of content. Very good AGS-filters, as the webmasters note, perceive the content directly on behalf of the portal administrator - for example, presented in the form of articles in the blog format. If you do not get carried away with frequent copying of material to the site from other sources, write from yourself - an AGS filter with a high probability will evaluate the site as trustworthy and will not reduce its indices.

Reducing the amount of advertising

The next factor, considered above, is the lack of sleep. To reduce its impact on the filter in question, you need to significantly reduce the amount of advertising on web pages. You can leave the one that most closely reflects the needs of the target audience - that is, thematic banners and links. The ratio of advertising and user content should, therefore, be balanced.

Reducing the number of links

With regard to the use of traffic from purchased links - it is recommended to reduce their number gradually. In this case, it makes sense, as we noted above, to leave a certain percentage of relevant links, so that traffic continues to be formed at the expense of this tool. But about 90% should be natural.

Interaction with the support service of "Yandex"

The problem in question is how to remove the AGS filter, it can also be solved in the order of interaction with the search engine support service that developed the algorithm under consideration. Moreover, in some cases, one can not do without resorting to such structures - especially in cases when the work on improving the quality of the content presented on the site did not bring results in terms of improving the citation of the portal.

As experts note, it often happens that even with a minimal number of purchased links, high uniqueness of content and a small amount of advertising, nevertheless, the AGS filter is not removed. How do I exit the lock in this case? Effective methods can be contacting the support service of "Yandex", which operates under the collective name of Plato. In many cases, a computer bot responds to Plato's letters, but in due course a person competent in the work of the AGS filter still comes into contact with the user.

It is worth noting that users are often not directly observing the direct dependence on the appeal to Yandex's support service and the release of the site from the blocking of the AGS. But a letter to Plato, of course, can contribute to the solution of the problem - especially if all the conditions for the recognition of the site are qualitatively established.

Anyway, experts advise first of all to expect automatic removal of filtering from the portal. How to check this or that resource for the AGS filter, we discussed above - this interface is available directly on the Yandex website, and it can always be used if necessary. Once the lock is removed, you can expect the growth of the portal's citation and increase in traffic coming from the search pages of the corresponding system.

Summary

So, we examined what the Yandex AGS filter is. To check if the portal is enabled in the corresponding lock, you can use the Yandex interfaces for webmasters. The main factors that can provoke site filtering are:

• Active use of purchased links to form traffic - more than 10% of the total number of links;
• Low-quality, non-unique content;
• The blurring of web pages with advertising banners and traffic.

In order to remove the lock ACS, the administrator must, therefore, overcome the influence of the relevant factors. After - wait a bit, and if the results (in the form of increasing citation, as well as traffic from "Yandex") do not appear, you can contact the support of the corresponding search engine.

One way or another, AGS-17 or AGS-40 is a filter, regardless of its specific modification, which is intended primarily to improve the quality of content on sites in the Russian segment of the Internet. As noted by many experts, its implementation as a whole has benefited the development of sites in Russia and has become an important factor in improving the quality of articles that are present on various portals. Yes, many webmasters can complain about excessive automation of this filter, not too high transparency of the algorithms used in it, rather long time for unlocking the site. But in this you can find the advantage of the corresponding solution from "Yandex" - the site owner is sufficient to ensure that the portal meets the basic quality criteria, and even the search robot will be able, albeit not too fast, to reliably estimate the high degree of usefulness of the content hosted on the portal. In this sense, the automation of the filter in question can be considered as one of the advantages of the algorithm.