Tumblr - what is it? Video from Tumblr. Tumblr.com

Service "Tumblr" (Tumblr) - what is it? A new way to promote blogs or another social network for communication? What is the difference between this service and available resources: Facebook, VKontakte, Odnoklassniki, Twitter, LiveJournal, Yutuba? Let's consider more in the article.

Historical reference about the service tumblr.com

"Tumbler" was founded by David Karl and developed by Marco Arment in 2007. At this time, the service was visited by more than 75,000 bloggers. Two years later, Jeffer Rock created the "Tumbler" application for iPhone (iphone), and in 2010 the owners of BlackBerry smartphones also could enter the platform of tambleology.

In 2009, this service on the retention factor surpassed the known Twitter community (by 45% more). Already in March next year on this platform every day 15,000 users are registered and 2 million records are left. But from the autumn of the same year (2010), the developer and the main genius for technical moments Marco Arment leaves this project. Therefore, a 24-hour failure at the "Tumbler" site in early December of the same year was quite expected.

At the moment, this service belongs to the American corporation "Yakhu" (Yahoo), which purchased it for $ 1.1 billion in the spring of 2013. The change of leadership did not affect the structure of "Tambler". This platform has registered more than 175 million bloggers.

What is unique about the "Tumbler" service?

Creators of the site http://tumblr.com constantly try to adapt the content to users' requests. That's why bloggers can exchange text, photos, audio and video, links, quotes and chat. In one service, all the needs of users are collected to the maximum.

Tumbler has similarities with other social services.

• Here you can "fall back" liked or themed blogs as in "Twitter."
• Service allows you to make a reblog, as in the magazine Learn.
• Thanks to the button "Laik" you can notify everyone about your preferences, as well as in other social networks.

But there are innovations in this service.

• The user is able to schedule a series of messages that will automatically be published in the "Tumbler".
• The ability to add video not from video sites, but downloaded from a computer.
• There is a function for automatically adding messages from "Tumbler" to "Facebook", "Twitter" and using the subscription form via RSS.

Registration in the service "Tumbler"

So, let's sum up, tumblr - what is this service? This is a free platform, called tabloynging or tglom, reminiscent of microblogging with elements of the social network. The service supports English, Spanish, German, Turkish, Russian, Japanese, Italian and French. Users call this site a kind of a notebook where they have the opportunity to post different formats of content.

When registering, you need to keep your email address, come up with a password and choose the name of the blog that will have the ending address of "Tumbler" (for example, ***. Tumblr.com). Next, you work with your microblog as a regular site. Choose a design from free versions or paid templates.

If you are familiar with the html-language, then on your wall you need to go to the "Settings" by clicking the "Customize" button, and go to the topic section where you will find the html functions. Paid templates cost from 315 rubles. The peculiarity of Tumbler is that one user can conduct several microblogs, different in subject matter, or several people can maintain one blog.

How to use the service? Text, photo, quote

While this service is not so popular with the Russian-speaking population, we will describe the details of working with it.

• To insert a new entry, select the "Text" section. In the table that appears, enter the name of the post and the article itself. The amount of input is unlimited, so it can be a small ad or a full review. In addition to text, you can add pictures, videos, links and even widgets.
• Photographers especially like tumblr. Gif-format supports not just images, but animated photos. The only size limit for simple photos - 500x700 pixels, for animations - 512 kilobytes with a width of not more than 500 pixels. To images do a little description and upload a photo from your computer or insert a link from the Internet.
• When you fill out a quote in the first line of the table that appears, enter the text itself, and in the second section, prescribe either the author of the phrase or the link of the site where you took this dictum.

Links, chat, audio, video

We continue to consider the types of adding content to the "Tumbler" site.

• To add a link, it is necessary in the appeared table in the first line to explain what this link is about, and in the second column enter the address.
• Chat is used for people dialogue. In the first line enter the topics of your dialogue, and in the second department prescribe your thoughts.
• Also daily you can add an audio file in MP3 format, which is played by a music flash player (flash music player). You can add a podcast or track, but only once a day.
• When downloading video files, go to the video section. Tumblr allows you to insert video from the Internet or download from your computer. In the first case, click on the "embed" button and insert a link from YouTube, Vameo or another resource. In the second case, go to the "upload" tab and download the video file from the computer.

In addition to their publications, you can repost other users' records. In this case, you take a few seconds to add an entry to your microblogging so that it is active and "alive."

Working with additional functions tumblr

What are these functions?

1. Promotion of your resource through folloving. The principle is the same as that of "Twitter". You find thematic pages and opposite them on the right side you see the inscription "Follow" ("Follow") or "Unfollow" (unfollow). Remember that if you have several blogs, then only the first (main) micro-blog can fall in love.
2. Blocking users - it is this feature that distinguishes Tambler from Twitter and Learn. The fact is that after subscribing to other micro-blogs on your wall (dashboard) there will be entries of the authors on which you are subscribed. To exclude non-static or foreign entries in your blog, it's enough to block it. The author of the blocked blog continues to read your entries. To unblock the blog, it is enough to again "zafollovit."
3. Repeat allows you to add content to other bloggers. To do this, in the upper right corner just click on the "reblog" button. This content can be added unchanged or with your comments.

Laik, messages, questions-answers

1. If you liked the content of another author, but he is not on the topic of your micro-blog, you can "lick" it by selecting the appropriate button in the upper right corner. Then your subscribers will learn about your preferences, but the blog will not be overloaded with unnecessary information.
2. If you write spontaneously, immediately on the service www.tumblr, then you can use the draft. Write a series of messages, and then, when they are published, you can correct them and modify them. If you need to leave for a few days, then use the planning of publications. Write posts and set the time for their exit. This makes it possible to make your blog active in your absence.
3. On the "Tumbler" you can on the page of questions from other users write their answers with a size of no more than 140 characters and only once per question. Your answers or questions will be displayed on your wall. Remember that you can create a question in text, video or audio format as a new record, and users can reply to it only within a week.

The basic rules or limitations of "Tambler"

The site offers ample opportunities for many users who want to promote their resources, but do not forget about the rules. Free of charge service (www.tumblr.com) allows daily posting and adding:

• Up to seventy-five of his new records;
• No more than two hundred reposts;
• Up to two hundred followers;
• Read - no more than five thousand microblogging;
• Put no more than one thousand likes.

When you often write to others, this too does not like the service. "Tumbler" can send you angry letters if your questions are answered by anonymous users or you post pornographic information. But the management does not block or penalize such accounts.

How to get around these limitations?

• To add more records, reposts, likes, likes, followers, just wait until midnight when the time zone will be reset (Moscow time will be 9 am).
• To increase the number of read microblogs, simply create additional blogs. And on the main page, create a list of your links to available resources.

Summarizing

So, tumblr - what is this playground? In fact, this is a synthesis of available resources: a blog, a magazine, a social network, a community, video and audio resources. The management tried to combine all available types of content in one place. But how useful is this service for promoting your sites?

Because of the possibility of publishing pornographic records and photographs on Tambler, this resource is visited to a greater extent by teenagers, people with non-traditional orientation and other similar audience. If your product is targeted at this particular public, then you can get started on this service.

If you have a specific or serious product, then first analyze the visitors of this site. Remember, that you are noticed, you need to follow more, repost, to be lazy, to be active, and most importantly, to become useful to your potential customers.