Sneakers Sketchers (Skechers) really are as comfortable as they are said? Customer Reviews of Sneakers Skechers

Legs constantly undergo a load, and choosing the right footwear is of paramount importance. Heel spurs, calluses, deformation of the bones of the thumb, weakness of the arch of the foot are the consequences of incorrectly selected shoes. Sneakers "Sketchers" are considered an ideal option for people caring for the health of their feet. A wide range of products allows you to choose products for the whole family and for all kinds of activities. American brand produces not only sneakers, but also shoes, clothes and shoes for representatives of working professions.

What kind of firm?

Robert Greenberg and his son launched the project in 1992, as will later become known - successful, in the development and marketing of footwear for women, men and children. Three years later, in 1995, a store opened in Los Angeles, SKECHERS products appeared on the shelves. Now the brand is known to the modern man on the sports line of products. So, the first footwear in this style entered the market in 1998.

The idea of creating sneakers on a semicircular solitaire-wedge is also owned by the company "Sketchers". The purpose of creating such a line of shoes is the ability to pump gluteal muscles by walking.

The company entered the Russian market in 2000. The company's global network covers more than 100 countries. Sketchers "Sketchers" can be purchased at retail stores in Brazil, Canada, Japan, Ukraine, Chile, Russia and on official websites of the company. According to the latest report of the market research company, SKECHERS in the sales of sports shoes ranks second (5%), behind Nike, which accounts for 62% of the total sales of sneakers. The third place with the indicator of 4.6% of the market went to Adidas.

Range

On the basis of age and gender, the products of "Sketchers" are divided into women's, men's and children's series, which, in turn, are differentiated into models according to their intended use. That is, the "Sketchers" sneakers are available in women's collections for running, walking, outdoor activities and everyday wear.

Company catalog

• "Sport" - a promising line, which is designed for active pastime. The manufacturers focus on the sole supporting the foot, which prevents stretch marks and injuries.
• Outdoor - category with insulation.
• Shape ups - shoes with a semicircular sole.
• "Comfort" - a line for the production of moccasins, ballet shoes and slippers.
• Open shoes - sandals and flip flops.
• The Work series is designed to sell professional shoes. In this category, there are shoes with steel socks, an anti-skid sole and a spacious design.
• And in the women's and men's series there is a line for walking, running, golf and goflex shoes, which is bent 360 degrees.
• Children's sneakers "Sketchers" are divided into a series for boys and girls; Lines with orthopedic insole. There is also a twinke category - products with flickering decorative elements and a glowing series.

Advertising campaign

Literally for three decades, "Sketchers" has become one of the popular and best brands. Marketing tactics helped the company quickly gain a reputation. Advertising was not located on one column of the newspaper and was not represented by banal videos. For the promotion of the brand's goods, world-class stars have always been attracted.

In 2001, at the peak of its popularity, the face of the company was made by Britney Spears. The target audience of the company has always been considered to be teenagers. Therefore, teens, seeing Britney in sneakers of a little-known brand, immediately rushed to buy shoes like an idol. In two years the advertising campaign was continued by Christina Aguilera. Marketing specialists, actors and show business stars were also involved in marketing for promotion of goods. Sneakers Sketchers Shape ups was advertised by Kim Kardashian.

The noisy model of "Shape Aps"

In 2009, engineers of the American brand are innovating - they create a sole that is convex in the center of the foot, a sole that mimics walking on a soft surface. In advertising, manufacturers claim that weight loss from the usual walk in such sneakers is an average of 1.3 kg in two months, and the fat layer decreases and blood circulation improves. But, alas, the Americans, having spent 100 dollars in one pair of such shoes, had to file a complaint against the company, in which they expressed the opinion that this footwear does not create any tightening effect. In 2013, a federal judge approved a group suit, according to which the company Sketters should pay $ 40 million to consumers who bought goods of the Shape Aps series.

Although, having read the reviews about this model on Russian websites, one can come to the conclusion that the orthopedic footwear "Shape Aps" really relieves tension in the waist and knee joints during long stay on legs.

Sneakers: Reviews

Opinions of people who have ever bought and tried to wear shoes of this brand can be unequivocally assessed with a single highest score. The users noted their inestimable quality and light weight. Products are created with ventilated inserts and antiseptic insoles, so the absence of a smell, even after long training, speaks for their inestimable dignity.

The Goren series, with a minimum sole thickness and special sensors for engaging with the surface, gives the feeling that running is barefoot. The children's category differed in wearing a lack of scuffs and damages. At one forum, Mom posted a photo after her two-year running of her sneakers by her daughter, even a figure remained on the sole.

The responses of people positively characterize sports, practical, fashionable and stylish sketches "Sketchers". Photos of this brand's products do not convey a sense of comfort that you can get by shod legs in the products of this company.

How much do I have to pay for convenience?

Since the company is American, the cost of goods was checked through the official website, where the prices of goods are indicated in dollars. Of course, you can buy "Sketchers" products through Chinese websites, where their cost is much cheaper, but it is worthwhile to understand that the quality of such products will be lower than declared in official advertising.

On the US site the cheapest model of sneakers in the women's series were Bob Sunset at a price of $ 55; Men's category - Stamina worth 53 dollars. The children's line starts with sneakers at a cost of 35-37 USD.

Expensive models:

• In the women's section they are demi-season shoes made of calf leather for 159 y. E. And sneakers "Go Golf" cost 135 dollars.
• In the men's section, such products turned out to be: cowboy-style boots made of calf leather for 175 y. E. And sneakers "Go Golf" at a price of $ 140.
• In the children's series, high-priced rubber boots for 72 dollars and sneakers at 65 y differed. E.

The reasons why you should buy "Sketchers"

1. Quality materials. Specially designed material for the sole "Resolute" is capable of taking the primary form after deformation.
2. A wide range of. Shoes for every taste and different seasons. In the range there are luminous Sketcher sneakers, which after exposure to natural light emit light at night. The children's line is represented by shoes from sandals to rubber boots.
3. A small benefit on the price offer in comparison with competing firms.

4. Status. Brand well-known, takes the second place in the world on sales of sports shoes. Sneakers "Sketchers" is fashionable, technologically, practical and very comfortable.