Reviews: Estee Lauder Estee. Perfumes and cosmetics

Every year, women learn about the emergence of new beauty manufacturers, but there are only a few brands that hold the whole industry.

Perfumes and cosmetics Estee Lauder has long been associated with excellent quality and innovation. To see in the cosmetic bag treasured flakonchiki dark blue color dream many girls and women.

History

Almost 70 years after the foundation of the company, we can safely say that Josephine Esther Mentzer was an incredible talented person. Today she would certainly be called the best top manager or "woman of the year", but all this is the result of not luck, but hard work and extraordinary views on the conduct of business.

The first products Esther independently represented in beauty salons and hotels. She showed and told about creams, did make-up and just talked with clients. Then the family council decided to seriously develop the business. Joseph Lauder supported his wife and took up finances, and Esther headed marketing.

First steps

In 1948, Estee Lauder's beauty products appeared on the window of the New York store Saks Fifth Avenue, two years later he submitted to Neiman Marcus. In 1960, residents and guests of the British capital were able to purchase the famous fragrances and skin care products in the Harrods department store.

When the brand was known enough in America, Esther realized that it was time to go overseas. The story of a trip to Europe has long been a legend. Businesswoman guessed that for success it is necessary to attract attention. Mrs. Lauder appeared in the famous Lafayette Gallery and smashed the perfume bottle right into the perfume department of the department store. The spreading aroma interested not only the customers, but within a few days the name of the brave woman was known throughout the Old World.

Secret of success

To date, perfumes and cosmetics Estee Lauder is represented in more than 130 countries. From the very beginning, Esther Mentzer made high demands on the quality of products, but this was not enough. The enterprising lady understood perfectly well that girls and women need first to get acquainted with the samples. Then the businesswoman came up with a brilliant idea - to distribute free samples.

Esther also paid great attention to communication with her clients. All sales consultants underwent a special training course, which she conducted personally.

Competent advancement

Over the years Esther Lauder turned into a secular person, attended numerous receptions, balls and charity events, got acquainted with celebrities and gave them free samples - agree, a good idea for promotion. By the way, the Estee Lauder brand was the first to use famous people as persons of advertising campaigns. At various times, cosmetics were represented by Willow Bay, Karen Graham, Paulina Porizhkova, Carolyn Murphy, Elizabeth Hurley, Hilary Rod and Gwyneth Paltrow.

As you can see, the businesswoman has foreseen everything to the last detail. Even the legendary blue "lauder blue" color was chosen by her not by chance. According to Esther, this shade harmoniously harmonized with the interior of bedrooms and bathrooms, in which women "created beauty" in the morning.

Much has changed since then, but the product quality and elegant design are exceptionally positive.

Estee Lauder - Estee

Estee Lauder originally represented cosmetics for skin care, then the development received a decorative line and perfumes. Some creations of the brand still do not lose their relevance.

Representatives of the fair sex with special tenderness and enthusiasm recall the legendary fragrance of 1968, incredibly eloquent sound their reviews. Estee Lauder Estee is a multi-faceted composition that evokes either insane love or frank disgust. Probably, all depends on how the fragrance on your body opens.

In the basic notes oak moss and styrax are represented, then lily of the valley, carnation, jasmine, iris and rose come into play. Complete the retro combination of peach, tuberose, aldehydes, coriander and raspberries.

Estee refers to floral scents. According to the idea of perfumers, it is intended for the autumn-winter period. Has a long loop and durability.

Reviews

Estee Lauder Estee women are called a masterpiece of perfume. The fragrance is already out of production, and the brand introduced a new version, but many women continue to store cherished bottles at home, in which the history is still splashing.

According to the customers, the original fragrance is more suitable for respectable ladies than for 20-year-old girls. Aristocratic, expensive and solid - it is these words that characterize the legendary creation.

Of particular note is the resilience, which the reviews tell. Estee Lauder Estee will easily accompany you all day, and on clothes the fragrance will remain at least for a week. It is a perfume with a capital letter, which Esther Lauder herself deserved.

Skin care

As we recall, the beauty empire began with a full line of skin care products. Modern collections of tools are impressive for their diversity. First of all, cosmetics is targeted at different skin needs:

- effective protection;

- intensive hydration;

Wrestling;

- smoothing the skin tone;

- lifting and strengthening.

Toning and cleansing products, serums, gels, masks - choosing the right set of products for any type of skin is quite simple.

Especially interesting is the innovative EE-cream Estee Lauder. Like the familiar BB and CC creams, this product should perform three main tasks: moisturize, tone out and protect from the sun. The manufacturer advises applying EE-cream to the restoring serum.

Judging by the opinions of the fair sex, the novelty did not cause much enthusiasm. This tool is suitable for girls with good skin, because they can not mask serious shortcomings, and the effect of moistening (especially in winter) leaves much to be desired.

For lips

Estee Lauder lipstick is very popular recently. Lips of red color - a classic at all times, and in the summer season, the fair sex more often prefer makeup "nude." And those and other shades you will find in the rich palette of the famous brand.

The Estee Lauder Pure Color collection includes the following series:

1. Lip Volume Envy.
2. Liquid lipstick Envy Lip Potion.
3. Lipstick Envy.
4. Lipstick Envy Shine (also there is a mini version).
5. Lipstick Vivid Shine.
6. Lipstick Long lasting ".
7. Lipstick-shine Crystal.
8. Lip Conditioner Lip Conditioner Baume hydro-protecteur.

Tell about all the beauty products for lips Este Lauder simply impossible. Our choice was the spring novelty 2015 - Pure Color Envy Shine. According to the information on the official website of the manufacturer, this lipstick moisturizes, simulates and gives radiance.

The first thing that customers notice is a luxurious case in a blue-gold design. When applied, the cream properties are felt, the lipstick is applied quite densely and easily covers the natural color of the lips, and the innovative pigments add a gloss effect.

Reviews of girls and women indicate good resistance - from 3 to 5 hours. Erased Envy Shine quite delicately, leaving no ugly tracks. In addition, a special complex with particles of hyaluronic acid does not allow the appearance of a dry sensation on the lips.

Drawing lesson

Some women do not imagine a complete make-up without a pencil for the lips. To create an accurate contour makeup artists Este Lauder offer a stable pencil Double Wear.

A special creamy formula is responsible for the protection, thanks to which the lipstick does not spread and does not smear. According to the information from the manufacturer, the contour keeps on lips up to 12 hours. A pretty impressive promise, but what do the customers think?

According to girls and women, Double Wear is 100% cope with the task. However, his stamina is enough for about half of the stated time, then you have to adjust your makeup. The texture is pleasant, with moderate application does not dry the skin.

For eyes

We continue to talk about the collection of decorative cosmetics, and the next in line - the carcass Estee Lauder:

1. Volume and length are Sumptuous Infinite.
2. Extreme volume - Sumptuous Extreme.
3. Waterproof effect and bend - Sumptuous Waterproof.
4. Bending and volume - Sumptuous.
5. Length - Double Wear.

Ambiguous opinion among the fair sex has developed a new product Sumptuous Infinite. The manufacturer promises us a "dramatic" volume and incredible length, as well as up to 10 hours of durability and no lumps in the application. Mascara is presented in two colors: black and brown.

When buying Sumptuous Infinite it is worthwhile to know about an unusual brush-comb with two kinds of denticles - short bristles attach volume, and long bristles comb and stretch eyelashes. To apply makeup with a comb, you need skill - for this reason, many girls do not like this product. Ten-hour stamina, too, raises doubts - reviews speak about imprinting mascara on the lower and upper eyelids.

In fact, the behavior of the carcass in the eyes of a purely individual. Our cilia can grow even in different directions, so it is incorrect to compare the effect after application in two women. Mascara Estee Lauder, whose price is 2000 rubles, will look perfect on one eyes, and on others it's not any better than the means from the mass market. Well, if you can buy a mini version, but to choose the perfect mascara, unfortunately, you need a trial and error method.

Eyeshadow

Continuing the subject of make-up for the eyes, we will introduce you to a collection of eye shadow. The official website of the brand includes:

- Pure Color Envy Defining Eye Shadow.

- Pure Color Envy - five-color shadows.

- Pure Color Gelee for wet and dry application.

- Shadows of Pure Color.

- Pure Color Eyeshadow Duo - double shadows.

Dual Eyeshadow Duo pallets were created by Tom Peso. One shade should emphasize the form, the other - focus attention. You can use them together or separately, and also mix and create any make-up - from light daytime to intense and bright.

Unique technology True vision gives a luxurious flicker, the shadows do not roll down and do not crumble.

It is worth noting that Estee Lauder holds back her promises. According to the representatives of the fair sex, when applying the shadow, they manifest themselves just fine. Well typed on a brush and even without a base hold for a long time. Velvet texture, convenient format and ease of application. Separate attention deserves packaging - a charming case with a brush and a mirror. The latter, of course, is not suitable for the ritual of applying make-up, but during the day it is quite possible to use them. Some customers shadows even withstand falling from height and did not break.

Foundation

Ideal skin is a dream for all time, but even with proper nutrition and drinking regime, pigment spots and small pimples associated with hormonal processes can appear on the face. Here you can not do without disguise, and with all the variety of choice, the trust of girls and women won the Estee Lauder foundation - Double Wear Stay-in-Place Makeup.

From the manufacturer:

- resistance up to 15 hours;

- semi-mat coating;

- does not provoke the appearance of acne;

- does not smear and does not change color;

- Do not spoil clothes;

- without perfumes.

According to the customers, the consistency of Double Wear is quite common for tonal creams. It is applied evenly and smooths the skin relief. Stamina is beyond praise, even in hot weather, makeup does not come off spots and does not "float away."

As for the shortcomings, there is a lack of a dispenser in the bottle, as well as minor complications with the removal of make-up. The usual gel for washing is unlikely to cope with Double Wear - it requires hydrophilic oil or micellar water. Suitable for oily and mixed skin.

Little sun

Many fans of the solarium continue to surprise others with their unnatural skin color. Meanwhile, a light tint of suntan always gives freshness and radiance to the person - for this purpose the bronzing compact powder Estee Lauder can be used.

The low-fat and silky structure of Bronze Goddess gives a light golden hue to your skin. This is your personal sun, packed in a luxurious "tortoiseshell" case.

Buyers note a weightless texture and a delicate radiance that remains after application. Coupled with the powder is a comfortable brush and a mirror.