Registration of a brand name, brand in Russia

Trademark, logo, service mark - all these characteristics refer to those symbols by which the individuality of the company is obtained, that is, its corporate identity, details by reference http://www.tm-ok.ru/poryadok-registracii-v- Rospatente.html

The modern consumer market is oversaturated by different companies, and therefore, it is difficult for small start-ups to find their niche, without a corporate identity it is absolutely impossible. Become a trademark can image, picture, picture, textual information, as well as a mixture of words and photos. If desired, you can create a sound, light, volumetric sign, get with it for your organization a guarantee of success, prosperity, economic stability and profit, look for details on the site http://www.tm-ok.ru/. Please note that the trademark, incorrectly selected for the services or products, will not help you in promoting the market. On the contrary, such a logo, necessarily cause the buyers a negative reaction, misunderstanding.

If you ignore the registration procedure, in this case, you run the risk of staying without a brand name, getting a negative business reputation and, as a consequence, also losing material resources. What is the specificity of the official design of the corporate identity? There are three main stages, each has its own complexities, specifics, consider them in more detail. The initial stage involves working out the very sign, that is creating a unique image or an advertising slogan, which has no analogs in the database of Rospatent. Further, an audit of the protection of such a mark should be carried out, it may be entrusted to conduct it to specialists. Based on the results of the audit, you will receive an official notification stating how high the uniqueness of the sign is, and whether it makes sense to continue its subsequent registration with Rospatent.

There are certain limitations to the appearance of the sign, its content, the recording of which gives a guarantee of a positive outcome of registration actions. For example, it is impossible to use such phrases in the title that will directly indicate the characteristics of products, for example, "dairy product". In addition, any signs that are capable of damaging the reputation of the state, containing obscene language, information that could cause a national conflict, are prohibited for registration.

Undoubtedly, if there is no experience in registering product brands, the best way to solve the issue will be to apply to a patent organization that provides such services legally. You will not only save your precious time, but also get a full guarantee that the result of registration will be positive.

As soon as the question concerning the features of the appearance of the future sign will be resolved, it is possible to deal with the application package of documents. In this package, not only copies of the statutory documents are envisaged, but also the choice of classes for the goods and services that will be sold under the new brand, as well as confirmation of payment, with a certain amount of duty expected for each class. As soon as the application receives the registration number, the direct procedure for registering the new brand begins. The result will be the receipt of the document for the ownership of the trademark (patent), as well as legal protection.