"Polaroid" is ... The camera with instant printing from the company Polaroid: description, cost

Stories about the brand "Polaroid" are quite fascinating, but not too funny stories about the business from among those who knew in their business both ups and downs. To date, this topic is no longer being discussed as actively as it was done before, but still the brand and goods of this type have not lost their popularity.

History

Now everyone knows that Polaroid is an American company engaged in the production of photographic equipment, sunglasses, and consumer electronics. But not everyone knows the history of this brand, although for the product lovers this information is important.

The founder of the company was an American named Edwin Land, who was born in 1909 in Bridgeport. His parents originally lived in the Russian Empire (on the territory of modern Ukraine), but because of unknown circumstances they were forced to emigrate to America.

Edwin Land did not know what poverty was, because his parents always had enough money to support the child and a decent education. Therefore, it is not at all surprising that the boy, who is fond of optics, even in his childhood, had his first thoughts about creating things that would surprise the whole world.

At the age of 17, the young man came up with the idea of creating new polarizing lenses designed for automobile headlights. In his opinion, this could improve the illumination of the road at night, while not simultaneously colliding with cars. After dropping the university and moving to the state of New York, Land completely devoted himself to the creation of polarized filters.

Edwin Land is the first person in the world to use the principles of polarization, which are now actively used in the creation of table lamps, glasses of three-dimensional reality, and so on.

Startup

Only in 1937 the works of Edwin found commercial application. It was this year that the well-known Polaroid firm was established. This production in the first time did not create and produce cameras, and the very first products were sunglasses, as well as polarized glasses, which have different purposes for military equipment and other devices.

About how much "Polaroid" costs as a brand, the creator did not think, since he had more important tasks. The production site says that this firm was directly related to the release of many night vision devices, X-ray film and so on. Believe in this statement is not difficult, because in his entire life Land managed to patent a considerable number of inventions (more than 500). Modern historians argue that more innovation was created only by Thomas Edison.

Improbable success was promoted by scientific achievements and the iron business grasp. The company Edwin ran for 43 years.

Photo per minute

According to legend, the creation of the Polaroid camera is the idea of the daughter of the founder of the company, which prompted him to do so, almost at an infantile age. The little one just asked her father why people can not get ready-made photos right after taking a picture. At the same time, Land seriously thought about this issue, and then had to think and his employees.

In 1948, the production was presented by the first camera, which takes snapshots. Each photo cost 1 dollar, which at that time was quite a large sum, because the cartridges for "Polaroid" were made on a more sophisticated technology, significantly different from today.

Even despite the high cost, the products of this brand were in great demand. Already in 1963 Landu was awarded the Presidential Medal of Freedom.

The heyday of the empire

In 1972, a new model of the Polaroid camera appeared. The camera was the first fully "motorized" model, which made color photos and absolutely did not require precise guidance.

Since that time, there has been a growing number of models, and their cost has been decreasing. Already closer to the 80th years, Polaroid cameras (the old version and new modifications) have become a popular tool for creating photographs. Even today, with the nostalgia, not only the whole of America, but most of other countries are remembering this production.

By the end of the 70s clouds began to thicken, as the production of Kodak could surpass Polaroid (camera). The new company announced its camera, also designed for snapshots. But Land was not stupid, so he managed to file a lawsuit on copyright infringement on time. The trial lasted about ten years, and as a result, Kodak was obliged to pay the victim more than $ 600 million.

Soon the production of Kodak itself fell, and the glory returned to Polaroid. The instant photo was once again popular, but this time it was not possible to make a huge take-off.

Sunset Empire

As you know, even great people can make mistakes, and in this case Edwin Land was no exception. His main mistake was that in the 1980s, prototypes of digital cameras already existed in his production, but he decided that the company would not deal with electronics.

Already in 1996 the company released its first digital camera, but it was too late. Young firms from different countries managed to seize the initiative much earlier and outstripped American production.

At the beginning of the 21st century, Polaroid could not adequately withstand competition with other manufacturers of photographic equipment, so in 2001 the bankruptcy period began.

How much does Polaroid cost today?

To date, the price of modern snapshot cameras reaches 3000-5000 rubles. Cartridges for "Polaroid", though they are created by a simpler technology, still have a considerable cost - 1000-2000 rubles.

Anyone can purchase a camera, as in many online stores this product is present.

Modern Polaroid Snap

The most popular model to date is the Polaroid Snap, which costs up to $ 100. It is a 10-megapixel camera, where a popular Zink printer is built, which gives out a photo with dimensions of 7.6 x 5 centimeters immediately after taking the picture. In addition to the fact that the device produces a finished photo, it also saves the image in electronic form.

Design and design

The camera itself is enclosed in a rectangular plastic housing. The device measures 122 x 76 x 28, and its weight reaches 400 grams. The camera is quite comfortable even in a small hand when shooting. However, to prevent the fall of the device, it is best to use a special strap that comes with the kit.

Initially, the camera was created taking into account all the convenience and maximum ease of use, so there is not enough control for it.

On the left side there is a memory card slot, and a port for the charger. It is worth noting that the built-in memory is enough only for shooting and printing one image, so you still have to buy an additional memory card.

On the back there is a tray, which can hold 10 sheets of photo paper. The imprints themselves come out of a specially designed slot located at the right end of the camera. And above the door there are three light indicators showing the status of the battery, memory card and paper. Thanks to these qualities, modern users can not doubt the quality and convenience of the camera.