GSM signaling is a promising source of traffic for mobile operators

There are a number of electronic devices that use mobile communication for their work. Such a device is a GSM module with a SIM card and a controller that determines the purpose of the entire device. Here are two examples: these are GSM sockets that turn on and off the power of any electrical appliance and more multi-functional devices - GSM alarms.

How do they work? With the socket everything is simple: the owner interrogates from the phone its status - "on" or "off", and gives the command - to disconnect, to include, or to leave without change. GSM alarm has a set of sensors, surveillance cameras, siren and control outputs. When a trigger, say, a motion sensor triggers, the alarm sends the owner SMS, MMS, makes a voice dialing. Well, if the owner is "forewarned - it means armed" and can take measures to protect his property.

Modern GSM alarms have a large set of functions, but they are quite simple to install and operate. For self-installation, as a rule, it is enough that the instruction that is carried out during the sale and pre-sale inspection of the device. On sale there are configurations of so-called express GSM , which are ready for operation right after switching on. Their simplicity is achieved by connecting all the working elements (motion sensor, siren, MMS camera, GSM module) into one unit, which eliminates the need to install and configure the system on a protected object. There is reason to expect a huge demand for such security devices as they are developed by buyers, so a significant increase in the number of subscribers of those telecommunications operators whose SIM cards the consumer will put in the devices is projected.

Is it worth seriously considering the traffic generated, for example, by GSM signaling? It is worth and that's why. About all significant events GSM signaling informs its owner: it is switching on or off the armed mode, changing the protection parameters, turning off and on the power, discharging the battery and alarm. In addition to the listed events, the alarm has outputs for switching on and off of electrical appliances, and each such switching on and off is accompanied by communications with the owner. If the user has chosen a tariff with a fixed monthly fee, then the mobile operator receives stable revenue from this client, if the user chooses a tariff without a subscription fee, the practice shows that the GSM signaling "communicates" with its owner almost daily , so that the telecommunications operator without There will be no income.

What are mobile operators doing to occupy this promising niche? Today, no struggle is noticeable, this is due to the "urban" orientation of mobile business operators. Initially, they are focused on the communications of the urban consumer, but the current situation focuses on new directions of expansion . If the mobile services of clients - people are covered almost everything, then such customers as electronic devices in which the SIM card is installed remain unreached. And this is a whole layer of the market, for which it is necessary to fight. It can be assumed in what directions this struggle will take place.

The first is to improve the coverage and quality of the cover, this is an indispensable condition for the operation of devices, they are more demanding on the quality of communication than people. In this direction the work goes on as usual, the operators here are active not only for the specified purposes, but also for the convenience of existing customers. The second is the popularization of GSM alarms: despite the abundance of offers and advertising information, the consumer still knows them badly, for today no operator has worked out special tariffs for this direction. It should be noted that the manufacturers of GSM signaling are also interested in promoting the product, that's why it makes sense for operators and manufacturers to unite their efforts. So, the second direction is the promotion and popularization of electronic devices using mobile communication and the creation of special tariffs for each type of such devices. And the third direction is the creation of GSM alarms and other similar devices under their own brands . The latter direction is in the making, but it promises to become the most promising, because it creates an additional stream of revenue from the sale of equipment.