Effective strategic management is the key to the success of the organization

Strategic management is a kind of management based on human potential as the basis of the organization, orienting the production activity to consumer demands. Also, he reacts quite flexibly to all changes in the company, which fully meets the challenge of the external environment and allows to achieve certain advantages in competition. Namely, these factors contribute to the survival of the organization in the long term and to achieve the set goals.

Strategic management is one of the management functions, which finds its reflection in the long-term goals and actions of the company. It should be noted that the formulation of the strategy and its instruments in themselves is the core of management and a sure sign of quality management of the company.

Strategic management is the existence of a specific structure of a management system that contains the following elements:

- analysis of external and internal environment;

- Definition of the purpose of the company ;

- selection and analysis of the strategy, conducting its evaluation;

- implementation of the strategy;

- Evaluation of the above directions.

For successful operation, the company must provide for certain stages in the development of strategic management. So, as a preliminary stage, the creation of a working group by the order on the enterprise, which is the presentation and implementation of the strategy development, to the main points of which can be attributed:

- identification of weak and strong points of the company's internal environment;

- Identification of possible threats to the successful development of business from external factors that affect the operation of the enterprise;

- expert evaluation of data obtained from the results of the previous two phases;

- development of the mission, goals and strategic concept of the development of the organization;

- Direct allocation of strategic directions;

- the final stage - analysis of the adopted strategy.

Strategic management is a system that has its own object and object. In this case, the objects in this case are companies, their strategic economic structural units and certain functional areas. As a subject of strategic management (management) it is considered to be:

- problems directly related to the global goals of the company;

- problems that are associated with a certain element of the organization, if it is necessary to achieve the goal, but is currently absent or in insufficient quantity;

- problems that are related to external factors that are not controlled.

Innovative management and strategic management are mutually complementary economic concepts. Innovative management is a management system that consists of two subsystems: the management object (managed) and the management entity (managing entity). At the same time, the connection between the subject and the object of the given is realized by means of the transfer of information forming the managerial process itself.