"Dorothy Perkins": be stylish always!

"Dorothy Perkins" - one of the most popular brands of inexpensive clothes and shoes in the UK. For his age-old history, he has grown from a small shop into a multi-brand producer, popular all over the world. Today, there are six hundred stores in the piggy bank of the brand all over the world. The face of advertising campaigns are well-known models and actresses. In this year 2015, the company began to cooperate with the sisters Kardashian.

"Dorothy Perkins": the history of the brand

France is considered a trendsetter, the United States - the center of innovative designers. And what can the old England boast of in this field? Everything is very simple - the quality and unsurpassed aristocratic luster is given to modern fashion by English fashion designers.

Great Britain is famous all over the world for its multi-brand stores of inexpensive clothing. Buy it can be almost anywhere in the world, not an exception and one of the oldest trademarks of Britain - "Dorothy Perkins."

In 1909, in England, opened a small shop HPNewman, engaged in the sale of lingerie and stockings. He became the progenitor of "Dorothy Perkins". Business went uphill, inexpensive and very high-quality linens had to taste prudish Englishwomen. By 1919 the number of stores was growing rapidly, there were more than ten offices of the company on the territory of the country. In the same year, the trading network decided to rename the "Dorothy Perkins". Why did the store owners choose this name? It turns out that this is the name of one of the varieties of rose bushes. Not surprisingly, many collections of clothes are simply strewn with floral prints and embroideries, and some models of dresses and skirts really remind a blossoming rosebud.

In 2002 the brand was bought by Philip Green, now the trademark belongs to the holding company "Arcadia".

Collections

Today, "Dorothy Perkins" produces not only linens and stockings. Each year, several collections are created. The manufacturer produces clothes, shoes, bags and accessories. In the collections of autumn-winter there are original models of outerwear - coats, jackets, down jackets, parks.

Designers of the fashion house position their collections as modern classics from "Dorothy Perkins". Clothing of this brand is almost universal, walking along the street, you can easily glance at the party and look at the same time simply charming.

clothing

There are several fashion trends in which the brand operates - it's office style, casual-casual style and occasion- clothing for special occasions, which girls do not wear often.

Comfortable classic cut, combined with soft textured fabrics and slight carelessness, is the key to the success of Dorothy Perkins's clothing. Reviews about the models of this brand are only positive. After all, such clothes are preferred only by confident young women of 25 years who are not afraid to look different.

Many collections of the trade mark are decorated with floral prints, which gives to strict classical models some playfulness.

Shoes, accessories

A huge popularity of shoes among fans of the brand. The peculiarity of the models is a convenient shoe and a combination of modern fashion trends. In the collections of the brand there are different models from air and practically weightless ballet to boots with a wide heel. Some models are studded with rhinestones and all kinds of ornaments.

Accessories "Dorothy Perkins" effectively complement any image. The manufacturer produces stylish bags - clutches, hobo, handbags, backpacks, crossbodies. The jewelry of this brand is akin to a work of art - tender bracelets and rings, necklaces and earrings in the form of flowers, butterflies, stars and hearts will always emphasize the individuality and good taste of her mistress.