Company values are the basis of corporate culture

Values of the company are a set of standards, norms, criteria and beliefs that affect the behavior of an employee of an organization. Of course, they are the core of corporate culture. Corporate values of the company become that connecting that unites employees of different ranks and divisions, creates unity of views and actions and allows the organization to achieve its goals. For this, they must be divided, cultivated and declared by the management of the firm and by the most authoritative of its employees. The values of the company, which the majority of employees of the firm adhere to, determine the set of criteria by which they form a judgment about any employee as an individual.

In the organization they play the same role as morality in society, they enable it to exist and develop. In this regard, it is true that the firm, where the company's values are determined only formally, will become unviable in the long term. To an employee sincerely imbued with values, they must correspond to his own social aspirations, moral standards, understanding of the personal direction of development.

Any employee in a common set of values takes his personal position, which eventually changes in the process of interaction between people. It should be understood that not all values of the company, even taken by a person, can eventually become his personal. To realize value, to treat it positively is not always enough to make it a personal norm and rule. But despite this, the company's management must conduct systematic work to form, communicate and explain the values of the organization, to involve the employee in activities related to their implementation. Typically, the company's values, examples of which are given below, are things that are understandable to most people. Something complex and ambiguous may not be accepted and understood. If you look at the ethical codes of major well-known corporations that are serious about this issue, then very often you can find such concepts as responsibility, self-criticism, honesty and openness, friendly attitude to employees and clients, dedication.

It is very important to understand that in any established organization there are values, regardless of whether its top management is engaged in their formation or not. Therefore, in order to meet the strategic goals of the company, this work should be done, but the informal norms, rules, criteria, traditions must be taken into account. One of the best ways in this work can be the establishment of certain frameworks for the existing informal systems, their soft correction in the right direction, without revolutionary upheavals, bans and repressive actions. This work should be preceded by a deep analysis of the existing informal value system with the involvement of specialists, and the desired result should be gradually moving, covering all levels of the organization.