Business plan of massage room: opening from scratch

Every year more and more people pass to sedentary work, which provokes the development of diseases of the back. Today, an effective means of combating various ailments and just for maintaining a form is massage, which is capable of eliminating even serious diseases of the musculoskeletal system for a course. Rendering of such services can bring high profit to its owner, considering that the opening of a massage cabinet, the business plan of which should be prepared in advance, taking into account all the nuances, does not require large investments. The most important thing is to reasonably approach the matter, and then everything will turn out.

The target audience

Before you create a business plan for a massage room, you need to determine the services provided. If the main focus of the work will be therapeutic massage, then you can get customers from nearby cities, of course, if you perform the procedures qualitatively. As for the usual relaxation, people try to visit only the points located with the house so that the effect of relaxation is not crossed out by fatigue from the road.

Possible options

Among all possible classifications of massage rooms, there are three main categories. The most simple and not requiring serious investments is a cosmetology room. This option is designed to provide services for a relaxing massage, which is in demand among working women and men in middle age.

A more serious business plan of the massage room includes a range of services already with the provision of medical procedures. It is better to open such offices away from the busy city center and focus on patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.

The most expensive massage room (business plan for a small city in an expensive cabinet does not make sense) includes a wide range of services not only massage, but also other procedures for body care. The location of this room should be chosen so that people with high incomes could easily reach the right place, so the central streets of the city or elite sleeping areas will do.

How to stand out properly

Any business plan for the massage cabinet should take into account the presence of competitors in this area. To stand out against their background and demonstrate their uniqueness to customers, it is necessary to carefully study all the nearby salons and offices that provide similar services. Particular attention in the collection of information should be given to:

• Pricing policy;
• Convenience of location;
• Accessibility;
• Varieties of services provided;
• Number of regular customers.

All this will allow you to correctly choose the distinctive feature of the future business for yourself and entice new customers. Perhaps the quality and cheapness of the procedures, together with a broad bonus program, will be able to entice competitors to the side of the new cabinet.

Choice of direction

Having studied all the competitors, you should choose in favor of which type of massage will be the main direction of future activity. The business plan for a massage room with calculations must take this into account, because the cost of the equipment will depend on the type of massage. So, today the massage is divided into:

• Preventive (to relax the body, improve blood circulation, emotional state);
• Cosmetic (for toning the skin and muscles, improving the appearance);
• Sports (for rapid relief of fatigue, recovery of physical form);
• Therapeutic (to eliminate various diseases by exposing the body to an experienced specialist).

In addition, the massage is divided and the type of impact on the body. Open a massage room, the business plan of which should include absolutely all possible items of expenditure, it is possible to provide services:

• Acupressure;
• Classical back massage;
• Relaxation of the whole body;
• Foot massage;
• Massage of the face and head;
• Relaxation of the neck muscles and so on.

Features of procedures

Before opening a massage room from scratch to provide therapeutic massage services, additional registration of work licenses is required, since such services are already equated with medical practice. All cabinet specialists in this case should be exclusively qualified specialists, preferably with experience in this field. Also, therapeutic massage can be provided in various techniques of performance, for example, point.

To spend less time and money for additional documentation, it is easier to open an office for the provision of cosmetic massage. By the way, this kind of procedure is considered the most popular among women, especially those who want to get rid of weight loss, cellulite and normal fatigue. Among the directions of this type of massage, the most popular today are Thai techniques.

Official registration

Only when the business plan of the massage room is fully compiled, you can proceed to the registration of documents. Special licenses are required only when choosing a therapeutic massage as the main direction of work, the remaining stages can be combined into one list.

The first is the opening of one's own business with the definition of its form. For one individual who is about to start a business, it is easiest to formalize a PI, but for a group of persons who are co-founders in the future, it is necessary to organize an LLC.

After this, it is necessary to determine the type of economic activity that has a strict registry. To do this, you only need to choose a code suitable for the future business from the list approved by the state. For the massage room options are suitable:

• 85.14.1;
• 93.02;
• 93.04.

The first classifies offices or other organizations that provide medical assistance to the public. That is, if the future business will be based on a therapeutic massage, then this is the desired code.

The second option is necessary to provide additional services in the form of manicure, haircuts, pedicure and so on. It must be indicated at the opening of the salon with a full range of services for body care.

The latter option means massage services of cosmetic and hygienic direction.

Tax system

The ready-made business plan of the massage room for IP includes an ideal for this patent system of taxation. In the case of the opening of the cabinet by several co-founders and the existence of another form of business, the single tax system will be the optimal system for paying taxes, but only with the possibility of applying in a separate region (UTII).

Additional agreements

To avoid further difficulties in doing business, it is necessary to conclude a number of contracts with various enterprises in advance. Among them, the contract:

• For the export of garbage;
• Maintenance of ventilation systems;
• For renting a room;
• For dry cleaning of overalls of employees.

Choose a place

Any massage room must comply with sanitary standards, so the choice of the room should be treated with special care. All rooms should have good lighting, sufficient area and the possibility of airing. The bathroom must necessarily be tiled, as well as the main rooms for procedures. The office space should be about 8 square meters for one employee, so the total area varies depending on the staff. The location of the cabinet, depending on availability, can be a separate room in a residential area or be part of a sports club, beauty salon, fitness center. You can also open an office for the provision of medical procedures in or near the hospital.

The main expense item

The most serious investment in business is the purchase of equipment. This includes massage tables, armchairs and additional cabinets, tables and tables for storing massage supplies and personal belongings of customers and employees. Ideal will be to buy immediately and a washing machine for quick adjustment of working form and towels.

From the choice of a quality massage table will depend on the comfort of both visitors and employees. The optimal size for it is a width of 60 cm, length 180 cm and adjustable height, as the growth of employees can be different, and the quality of the services depends on their convenience. Also, the table should be equipped with a hole for the face and two rollers for the neck and legs. To provide services on the road, you must additionally purchase a folding couch.

Selection of employees

Most types of business allow hiring workers without experience and education, but not in this case. Open a massage room, the requirements for which are professional and quality, it is possible only if there are qualified employees with the appropriate education. A specialist may be proficient or possess several massage techniques simultaneously, the main thing is that his knowledge be real and documented.

To hire an accountant separately makes sense only if there are more than six people in the staff, at the initial stages it is better to independently conduct all the documentation or entrust it to specialized offices. The presence of an administrator may also not be needed immediately, and the number of specialists-masseurs depends on the popularity of the cabinet.

Spread of information

In order to attract as many customers as possible to the new massage center, it is necessary to allocate a separate item of expenses for advertising actions. The dissemination of information can be carried out through newspapers, radio, television, the distribution of leaflets or the demonstration of colorful outdoor advertising. You can also attract various Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread news about a new massage room among their friends. At the initial stages of development, you can take advantage of partnership with sports clubs, saunas or fitness centers.

Results

So, what do you need to open a massage room? Renting a room depending on the region will cost the entrepreneur 50-100 thousand rubles, with an obligatory repair of another thousand in 50. Purchase of equipment and equipment on average requires 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, it should take into account the payment of taxes, utility costs and wages to employees, which in a month will cost at least 100 thousand rubles.