A showcase is an element of the interior of a museum or a shop? Features of the use of the word

Attractively designed showcase is often one of the main factors of successful sales in clothing stores, shoes, accessories and other products and mass media. It should cause the buyer to enter, to consider, to buy what they liked. Marketers build the design of the windows in the whole art. They are studying special techniques that will help to increase the demand and interest of the buyer to the goods, thanks to his beautiful demonstration. "Showcase" - what is this word and what are the features of its use in colloquial and written speech? About this further in detail.

Lexical meaning: "showcase"

In the explanatory dictionaries of the Russian language, two basic meanings of the word are given. Consider them, relying on the original source. The following descriptions are given in the New Dictionary of the Russian Language by T. Efremova.

1. The window of a store or other similar institution, specially equipped for demonstration of goods sold or for their advertising.

Examples:

• "Show windows are traditionally designed in two ways: commodity or story."
• "A well-designed showcase should cause an association with something desirable and joyful for the future buyer."

2. A glazed box, cabinet or stand with exhibits, ads or samples that are intended for mass viewing.

Examples:

• "The museum exhibits were neatly arranged in shop windows and seemed alive."
• "Several brochures with a description of the technical characteristics of the sample could be taken at the showcase."

Syntactic and morphological features

Showcase - this is the name of a noun feminine, inanimate, 1st declension. Root: -Vitrin-; Ending: -a. According to the classification of AA Zaliznyak refers to the type of declension 1a.

Singular:

Plural:

Origin

A showcase is a word that comes from the French vitrine. Vitre - "window glass", and further from it - vitrum - "glass". The first mention of the word can be found in the dictionaries of foreign words M. Popov (1907), F. Pavlenkov (1907) and A. N. Chudinov (1910). After analyzing the release dates of the above-mentioned editions, one can come to the conclusion that the "showcase" has been more than 100 years old. During this time, in everyday life, it "overgrown" with a number of characteristics and stable phrases.

Synonyms

By the way, you can choose the following options for words that are similar in meaning in those or other contexts. They are fully or partially capable of conveying a basic connotation. They include: a window, a stand, a cabinet, a box, a signboard. The word "showcase", which means, first of all, the window with the displayed goods, can also be correlated with the concept of "kiot" (this is a locker for icons), and also with "menubord" (a board with a written list of dishes on the menu of a catering establishment) .

Examples:

• "In the store window were fantasically arranged various accessories that would ideally match the New Year's party."
• "In a glass stand, located at the main entrance to the office, you could see your reflection and fix your hair."
• "A box of goods sparkled like a Christmas tree, attracting attention and creating a festive mood."

Phraseological units and stable word combinations

In colloquial speech, there is the expression "to live as in a window". It means that a person does not have secrets at all and allows others to observe himself in everything, not only in actions, but also in his thoughts, because the showcase is a glass, a symbol of transparency and openness.

She may be:

• Illuminated, bright, sparkling, elegant, bright, burning;
• Shop, museum, pharmacy, jewelry, book;
• Dirty, embossed, dusty, strange, dark, small, boarded up.

The showcase can:

• Flashing, hanging, flying, cracking, burning, chewing, crumbling, lighting;
• To shiver, to reflect, to look, to look, to cost, to exhibit, to tell, etc.

Examples:

• "The bookcase was bursting with novelties and bestsellers, which could be bought at half price in connection with holiday discounts."
• "Dusty museum showcases have not seen visitors for a long time, and the building itself has fallen into a significant decline over the past five years."
• "After eight o'clock in the evening the night-time windows are usually lit, and then there is a desire to just walk and admire the city landscapes."

Most often the word is used in relation to refrigeration equipment, in the field of advertising, technology, economics, in general vocabulary. Showcase - this is what we see everywhere, going for shopping or for the purpose of simply looking at the goods of modern manufacturers. In shops, shops, museums it is impossible to do without this detail of the design of the premises. It has become so familiar in everyday life that the analysis of the semantic properties of the concept makes one look at it from a new perspective. It is worth thinking about the richness of the Russian language on examples of characteristics and descriptions of only one word.