The first coffee houses "Starbucks". In which state did Starbucks coffeehouses appear?

The company's biography is her success story, a clear example of how to build life and work. Confucius wrote: "Choose your work to your liking, and you will not have to work a single day in your life." A long time ago, three friends who adored coffee, and did. They turned their hobbies into a profession. Some friends did not have any concrete concept of business. What they did was more of a creativity than a strategy. And, nevertheless, the whole world soon learned about the coffee house under the original name "Starbucks".

How it all began

So, three young people (two teachers - history and English and a writer), who were familiar with their studies at the university, came up with one idea. Who initiated - Jerry Baldwin, Gordon Bowker or Zev Sigle - it does not matter. Since everyone loved coffee, the idea was simple: open a store selling the beverage in grains. But we needed money for this. The guys took off for $ 1,350 each. Yes, they took five thousand. This was enough to September 30, 1971, the store opened its doors to all comers.

You ask, in which state did Starbucks coffeehouses appear? We answer: it's Washington, the city of Seattle.

And one moment. Enthusiasts were inspired by such a feat Alfred Pete - an entrepreneur who somehow in a special way fried grain and taught this guys. And they caught fire with plans to sell coffee on a secret recipe.

What do you call a yacht ...

Seattle is the largest center in the northwest of the United States and a large seaport. So, thinking about the name of his future offspring - Starbucks coffeehouses, the founders stopped at the name of the helper's captain's assistant from the famous book Moby Dick. His name was Starbucks.

Wold and above the logo. We decided to take an image of a siren (mermaid). The color of the picture is brown. In the late 80's and early 90's it was changed to green. The tail was slightly shortened. The girl's breasts were hidden behind her hair flying in the wind. Added asterisks between words.

And finally, in the center is the face of a mermaid. The green bezel disappeared, the stars went out. The color of the logo became much lighter.

So, coffee houses "Starbucks" appeared on the streets of the city. Initially, the company only sold coffee beans in Seattle, but the drink itself was not brewed here. Is that a little. They gave it to those who wanted to try advertising, and this played a role.

Techniques of the new business friends studied at A. Pete and expanded. By 1981, there were already five stores. There was also a mini-factory for roasting coffee and a department that supplied its products to local bars and restaurants.

And then the network went beyond Seattle. The branches appeared in Chicago and Vancouver.

The next step was the commencement of trade in goods by mail. For this purpose, a catalog was compiled. Now you know what state the Starbucks coffee houses have appeared in. And soon new establishments opened in 33 locations in different parts of the United States. And all thanks to the printed register.

An incredible fact: in the 90's, Starbucks opened new stores. And it happened almost every working day! The company managed to keep such a frantic pace until the onset of the 2000s.

Today, for Americans, there is no question about which state of Starbucks coffeehouses are located in? Where can I enjoy a delicious coffee? After all, such institutions are everywhere!

New markets

And in 1996 the company reached a new level: the first Starbucks coffeehouses appeared many kilometers from the USA - in Tokyo (Japan). Following the country of the rising sun, 56 points were opened in the UK. Very soon coffeehouses "Starbucks" appeared in Mexico. Now they are already 250, in Mexico City alone - about a hundred establishments.

Today the network of Starbucks coffee houses is very large. All addresses can not be enumerated. You can only name the countries where these institutions are located, and then some. This is Switzerland, India, Denmark Germany, South Africa, Poland, Hungary, China, Vietnam, Argentina, Belgium, Brazil, Bulgaria, Czech Republic, Portugal, Sweden, Algeria, Egypt, Morocco, Norway, France, Colombia, Bolivia.

And in Norway, the site for the first Starbucks coffee house was chosen airport in Oslo. In Beijing, she registered in the hall of international flights. In some places these institutions are located in hotels, for example, in South Africa.

But this is not the end! In the past, in 2014, Starbucks Company "gave" six of its Colombian coffee houses and four - to Hanoi. More than ten establishments will be in Bogota in 2015. The same year is planned for the opening of a similar cafe in Panama.

In the park, on the ship and on the islands

And in Disneyland, and in different countries you will meet the establishment of "Starbucks". Come 2015 was very pleased with many coffee lovers. And that's why: the restless company "Starbucks" now invites you to drink a fragrant drink on the islands in the English Channel.

Moreover, zealous coffee-growers managed to adapt even their own ship for their purposes! This happened in 2010. The first store was located on board the cruise ship Allure of the Seas, built at the shipyards of Finland. In size it ranks second in the world.

And in Russia too

Managers of the company for a long time looked at the inexhaustible market of Russia. And in the autumn of 2007, there were coffee houses "Starbucks" in Moscow (in one large shopping center). Very quickly residents of the capital appreciated this institution, and it was decided to open several more branches.

In 2012, the "Starbucks" began talking in the northern capital - St. Petersburg. On the Seaside Avenue (the shopping center) from everywhere fans of a fragrant drink hurry, drink it and praise it.

99 coffee houses are working in Russia today. 71 of them are in the capital, and ten are in St. Petersburg. Also they are in Sochi, Yekaterinburg, Rostov-on-Don and other cities.

Chips do their thing

Those who visited these establishments, do not cease to marvel at the marketing art of company executives. And here everything is involved in the complex.

The biography of the company is impressive. It reflects a long way from the moment when Starbucks coffeehouses appeared in Washington state - from a tiny shop to the largest world business empire.

Fans like to visit these establishments not only because of excellent quality drinks, but also because of the incredibly attractive atmosphere. So, the interior of the very first coffee house almost did not change for 40 years. Here, traditions are preserved. And customers enjoy coffee, as if they are in a peculiarly "Starbucks" museum.

Here is another example. In all coffee shops of the world, the same melody plays simultaneously. And on a paper cup on top pull the corrugated card ring: this allows customers not to burn their hands.

And what is the richest menu! This coffee of different types (including seasonal). There are a lot of syrups, teas, light salads and, of course, a huge number of desserts.

Do not forget about the famous thermo mugs, which can be purchased as a souvenir along with branded cups and glasses.

Ecology care

Several years ago, the company launched a program called "Land for your garden." Leaders of the empire decided that their business should be environmentally friendly. The spent coffee grounds were sold to all those who wished to have their own farm. After all, it can be used for compost.

Then "Starbucks" took another step, worthy of imitation. The company began to produce paper napkins and garbage bags of smaller sizes. This approach entails the saving of natural resources.

The next stage is the recycling of own production waste . When manufacturing cups for beverages, part of the recycled paper was used - only 10 percent. Someone will say that this is very small. Nevertheless, according to the results of work, "Starbucks" was awarded for such an idea of the National Award.

Never stand still

In the conservatism and reluctance to change something the coffee house "Starbucks" can not be reproached. So, that no year, the company pleases us with another innovation.

So, in 2008 the line - Skinny (in translation "skinny") was launched. The customers were offered unsweetened (without sugar) and low-calorie drinks - on skim milk. Everyone could order what he wants from a set of sweet natural products - brown sugar, honey or syrup.

In 2009, customers were offered another innovation - it's coffee, but in bags. And his quality was so high that many people could not understand: is this drink soluble or freshly brewed?

Through time, visitors were surprised again with a unique innovation. This time it was a cup of the maximum size - a volume of 31 ounces.

After some time, the company again delighted its regular customers, this time with an interesting car. She gave herself coffee. It was packed in small plastic cups with milk - for lattes.

In 2012 the menu of Starbucks coffee houses was replenished with ice refreshing drinks. They contain an extract of green beans (arabica). Also, they include fruit flavors, and, of course, caffeine. This production has become widely known. People liked her "strong taste - without the aroma of coffee."

In 2013, a new era begins - selling through mobile Twitter platforms. A year later, the production of its own line of carbonated beverages, so to speak, "hand-made", was made. They can be found on sale under the name Fizzio.

Leaders in everything and always

In 2013, Starbucks became one of the companies and organizations that received recognition as the best employers in the world. Fortune Magazine included a coffee company in the honorary list of one hundred leading enterprises.

The organization achieved such successes thanks to a very well-thought-out and fair system of labor remuneration. First, the publication noted overtime premiums. Secondly, the fact of constant growth of wages regardless of the state of the world economy. Every Starbucks employee can really build a successful career in this company and go from an ordinary bartender to a top manager.