Swiss watches Zenith: company history and product description

Today, accessories have become an integral part of our everyday image. It is difficult to imagine a business lady or businessman without a suitable bag or watch. Everyone chooses this kind of products purely for their own style and image. But what can not only emphasize the appearance, but also highlight among the surrounding people? Most likely, this is a quality Swiss watch. Zenith is one of the most popular brands in the industry.

A long history of development and the path to leadership of the company are associated with hard work and the production of exceptionally high-quality goods. What is the difference between this brand and other Swiss companies? What are the features of the products produced by this company?

About company

The brand began its history back in 1865. The founder of the company Georges Favre-Jaco was able to open the first store of Georges Favre-Jacot & Cie. At that time, the young man was only 22 years old. The development of a small workshop was impetuous. After only 10 years, the company employed one third of the population of Le Locle. Young and ambitious Georges set a goal to make his company a leader and was able to achieve this. In 1911, he renamed his brand, and a new watch appeared on the shelves of stores. Zenith - the name chosen by Georges for his brand, soon became the embodiment of quality and reliability. In 1917 production passed into the hands of Charles Vermot, who did not cease to follow the traditions and still produced quality watches. Wrist accessories appeared on the shelves only in the 1920s. They became so popular, then Charles decided to open the company's branches in all the major capitals of the world: Moscow, New York, London, Vienna, Paris and Geneva.

The high quality of the goods of this brand was regularly confirmed by awards, which awarded the best Swiss contests. The production of high precision chronographs has made this company internationally recognizable, and its products are more than in demand.

Brand development

With the course of history, the company also succumbed to fashion trends. So, for example, in the sixties a quartz watch appeared in this brand . Zenith has not lost the tradition of production, because this type of wrist accessories was only part of the extensive range of products that the brand offered. The company is the record holder in terms of the number of won contests and received prizes for accuracy. To date, its arsenal has 2,333 awards.

In 1999, the brand passed into the hands of the ownership of the group of companies Louis Vuitton Moet Hennessy, which produces luxury goods. Now the watch line Zenith has entered the line of their goods. The photos of this brand's products give a clear idea of how elegant and flawless these accessories are, and how elegantly they are located on the wrist.

About the goods

The brand's products are beautiful in all respects. It is unique in design and mechanical structure, its manual finish and ultra-precise indicators. But why so many buyers liked this watch? Zenith developed unique specimens along the way of its development, tried to bring to the industry not just beautiful but exquisite, original and luxurious accessories. Afford the goods of this brand can only wealthy people, since the cost of the cheapest watches is about ten thousand dollars. Products of the company are made of modern materials. Basically, metal cases with gold or silver coating are offered.

Sapphire crystal is an integral part of all Zenit watches. This coating is the most durable and does not even have scratches on its surface after heavy impacts or falls. Mechanisms operate with high accuracy for more than 10 years without amendments. Straps and bracelets are made of the same material as the body, or from high-quality rubber or genuine leather.

Customer's opinion

The products that this brand delivers are quality and reliable. Most likely, their owner will never need to repair the watch. Zenith tries to do real works of art, applying technologies of manual finishing and using precious metals and stones. That's why the company's products are so expensive. Do not spend money on copies of this brand, because even the original models will cost about several thousand dollars. In all this is the feature and superiority that Zenith watches have. Feedback from buyers who were able to purchase the company's products make it clear that if they spend their finances on accessories, then only by buying the goods of this brand. Unrivaled style, high quality and long service life - all this guarantees a wristwatch company Zenith.