Smashbox cosmetics: manufacturer, reviews. A set of cosmetics for women

Have you heard about the American brand Smashbox? Cosmetics of this brand is known all over the world and is considered high-quality, resistant, with excellent pigmentation and indispensable caring effect. In this post we will consider who produces the product, the history of the brand, customer feedback and will conclude whether it is worth paying a lot of money for the cosmetics of this brand.

Differences between decorative cosmetics

Choosing between ordinary decorative cosmetics and professional, women subconsciously feel that the professional is still better. But why and in what is the difference? ? Do you need professional cosmetics for ordinary girls for every day ?

Of course, the first obvious difference in price. This professional product costs not just a little more expensive, but at times. It is to the professional and applies Smashbox cosmetics.

Feedback from users, however, indicates that today the "professional" note is deemed obligatory to leave manufacturers of any cosmetics on their own jars.

The difference in quality

There is also the second, more obvious, difference of ordinary cosmetics from the professional, and this quality. Initially, this cosmetics was created for use with makeup actors. It should be very dense, to give the skin any color, to hide all irregularities and defects.

If it is a question of lipsticks, shadows or blush, they were made as bright as possible to be noticeable even in the light of the spotlights. In addition, such cosmetics should perfectly absorb sweat, which is mandatory during the performance of actors, be as resistant as possible, do not leave prints on clothes. Initially, this cosmetics was uncomfortable, heavy and created the effect of a "mask."

In professional cosmetics, there is no need for daily use, because of its high density, it clogs the pores and is too dense. In addition, such a product in most cases practically does not possess any caring properties.

Creating a Smashbox

Cosmetics American brand was really born as a professional. Its creators are the descendants of Max Factor, his grandchildren are photographers Dean and Davis. After ten years of work in their own photo studio, young people decided to develop their own line of professional cosmetics, suitable both for filming and for use in everyday life.

A set of cosmetics for women with the same name of the studio, which appeared in 1996 in Los Angeles, did not make a furor. . Part of the case was in "boring" packages, in part - in the absence of grandiose advertising support .

The factors changed the external design of the boxes and tubes, and during the first ten years after the creation of the brand they spent all the income from the photo studio on the development of the product.

The first TV-shop of professional cosmetics

A real breakthrough in the promotion of the brand was the release on TV screens in 1998. What was different at that time from other manufacturers of cosmetics Smashbox? Shadows, bright shines and blush, persistent tonal basis - it was in many famous brands. And then Dean Thomas concludes a contract with an American television channel about advertising a store on television.

It was then that Smashbox became recognizable throughout America, as well as beyond. . Persistent lipstick-lip liner or moisturizing tonal base will come straight to your home, it is worth calling on the phone .

Today Smashbox brand is one of the most famous in the field of professional cosmetics, and the brand's profitability is annually estimated at millions of dollars. In 2010, the brand was bought by Estée Lauder, but the reins of power remained in the hands of the grandchildren of Max Factor.

Where to buy Smashbox cosmetics?

Several years ago, to buy professional cosmetics of this brand was, if not a problem, then the matter is not simple. . This product is not advertised, it is specific enough and not cheap, and therefore sellers could not count on big sales .

To buy a set of cosmetics for women Smashbox could only be pre-ordered it in a beauty salon or a store of professional care products.

Thanks to the development of social networks and make-up as an art, professional cosmetics has become very in demand today. Large retail chains provide an opportunity for their customers to purchase Smashbox. Cosmetics brand costs more than analogues and non-professional counterparts, but it also differs significantly in quality.

Quality Smashbox

Is this good American cosmetics? Brands of other brands emphasize advertising, while Smashbox focuses on content. Packaging for cosmetics is sustained in a laconic style, without excesses in the form of bright colors or pebbles. . Black color, straight and simple lines, minimum of inscriptions on the package .

But the content of jars, tubes and bubbles before entering the market is tested in the most real working conditions. Makeup artists prefer bright colors, thick textures, with which you can create the most daring images. Another feature of the brand, which will be interesting to users - the creators refused to test their product on animals.

Continuous improvement

The difference between the brand and other brands is that managers do not stop at the successful results achieved. It would seem - the goods are bought for "cheers", perfect the design and update the appearance of the package, ascribing "new" on bright labels. But the descendants of the Makeup artist factor constantly improve the very quality of the Smashbox product.

Cosmetics for professional photography has changed with the development of photo-tools. Compare the modern family "SLRs" with the technique of the 90s. Since the quality of shooting has improved more than once, it means that the quality of cosmetics models should also improve.

In addition, the Factors remember the person behind the lens. The model should not sweat under tons of makeup or look unnatural under the bright lights of searchlights. Developing professional cosmetics for workers in the field of media, makeup artists do not forget about ordinary customers. The American Smashbox product is as light as possible from oils and unnecessary silicone, easily removed with a make-up remover, does not cause allergic reactions and does not clog the skin pores.

Is Smashbox suitable for daily use?

Use not only for filming, but also daily - that's what this American cosmetics was for.

Brands of other professional products create a product that can not take care of the skin, but not Smashbox. . Cosmetics retain moisture and at the same time stay up to a minimum of 8 hours .

What's worth trying from Smashbox? Customer Reviews

Unlike other brands of professional cosmetics, Smashbox creates not only a flashy bright decorative cosmetics. If you like restraint and nuanced shades, you will find in the collection a lot of palettes with neutral colors. Persistent lipstick-shine, shadows, gel blush - the choice is yours.

But not everyone likes the office bow, this is taken into account by the developers of Smashbox products. The lovers of Selfie and "Instagram" will be able to pick up real professional cosmetics for day and evening make-up. The classic Finishing Moisturizing Primer will even out the skin before applying the base. Girls write that even without a tonka face seems perfect in texture and opacity.

Which tone to choose? In the assortment of the brand a whole plaid of persistent means and caring VV-creams, for you only a selection of colors. Deserves attention and matte coating for the lips with the spoken name Insta Matte. The buyers say that this coating looks good both independently and as a preparatory stage before applying lipstick or shine.

Pay attention to the tool for creating perfect eyebrows Brow Tech To Go. Tested the product, they say that if you want eyebrows, like a model, then it's exactly right for you - you can apply the necessary shadow, finish the density, specify the direction of growth of the hairs and fix the effect.

Particularly praise the tools for complex juicy evening make-up. Matte lipstick-shine, moisturizing lipstick lip liner, pallets with persistent shadows to create the effect of "Smokey ayz" - for you is only the choice of your favorite shades among the huge base Smashbox.

Cosmetics of the American brand: cost

What is worth paying for is not a secret. Especially if you do not pay for the advertising product and the bright design of the box, but for professional quality. . As already mentioned above, today cosmetics of American developers are sold by itself and does not require capital investments in advertising .

And even more so do not spend money buyers to create an attractive design of packaging for cosmetics. Therefore, by purchasing Smashbox products, the client gives money for professional durability and noticeable care of the skin throughout the day.

What is the cost of the most popular brand products? Primer for Smashbox face costs about 2300 rubles, ink - 1600 rubles, pencil for eyebrows - 2100, powder - 3000 rubles, sculptor for face - 3200 rubles, lipsticks from 1500 rubles, and liner - 1700. Prices are taken from the page of the official online store , So you should be alert if you see more favorable prices from the position of the offer.