River Island - British brand of clothing, accessories and bags

Finding the right outfit for yourself is a big job. It is necessary to take into account in this process absolutely all the details: colors, shapes, fabrics, textures and, of course, the style itself. Find a store that can offer everything you need for a wardrobe from "A" to "I", while high quality, very difficult. One of the most notable British brands, producing clothes for young and ambitious people, rightly can be considered River Island. The company offers its products for more than 60 years and was able to win international recognition.

But what is special about the products of this company? What can designers offer to buyers?

About company

His long history of the brand begins in 1948. It was then that the first English clothing store was opened by a true connoisseur of fashion and beauty, Bernard Lewis. This shop called Lewis Separates was very popular among consumers, because the product range included all the things necessary for the wardrobe: top and bottom clothing, bags and shoes. With the course of development, River Island has expanded its collections with exquisite and exclusive products, tailored to the design sketches. In the newly opened stores in a couple of years could get quality clothes and women and men. To stand out from the general gray mass was now easy: the company offered not only unusual design developments, but also stylish, bright and classic specimens that could be worn for any event.

About the goods

The main trend of this brand is that the company always seeks to "read" the thoughts of the target audience. River Island does not just follow trends, but dictates its fashion, refined and refined. Very often in collections you can find outrageous clothes, strict classical suits - all this has a place in the windows. Thanks to this, any buyer will find for himself the style that expresses his inner world. In general, the brand's products are aimed at young people, because adolescents and people under the age of 30 are looking forward to new products in the collections of River Island. But what distinguishes this unique British brand from any other is the average price range. There are no clothes for thousands of dollars, but for a hundred or two - very much. Such products can afford middle-income people.

Product Features

Each company strives to improve the quality of its products, introduce a perfect technology for processing certain things. In any case, the goods of this firm are in great demand due to a special, original style that can be seen in every centimeter of the jacket, shoes, T-shirts. The brand is engaged in making and making trousers, but special attention should be paid to jeans. River Island appreciates the classics, and designers manage to skillfully combine fashion trends with the traditions of their country. Gallantry, austerity and elegance are the main features of this brand's clothing, but it is not alien to fashion, originality and creativity. Classical styles can be diluted with actual colors and prints, a special form of drapery on skirts and new fabrics on jackets. By the way, the famous parks that came to us from America, were reworked beyond recognition in this firm. Now these clothes are not for hipsters in sneakers, but for gentlemen and young ladies in shoes and heels.

What are clothes, accessories and shoes made of?

As the main materials for manufacturing, the company chooses cotton, polyester and natural leather. Especially bright here is the outer clothing River Island. A leather jacket, male or female, in a variety of styles - punk rock, hippie, classic - is the central part of any collection. Indeed, outerwear of this category will be relevant for several seasons in a row and will last long.

Since the company's product range includes not only things, but footwear and accessories, they should also pay attention. Bags that the brand offers are really full of variety: backpacks, clutches, one-shoulder products - all this is made only from natural materials and high-quality fabrics. It is noteworthy to note one fact: the company strives to demonstrate each time new collections, unlike previous ones, but at the same time to lead one concept - a special, restrained British style.

What do customers say?

Every customer who has visited a branded store will be able to understand exactly what River Island is. Product reviews are quite positive. Buyers note the long service life of clothes and shoes, their durability and relevance regardless of the season. Fashionable and high-quality things are not at all demanding in their care and in their qualities are not inferior to more expensive brands. In general, the buyers have a positive impression about the company: there are always the right sizes, shapes and colors can be selected for every taste. Choosing a store for you, where you can update your wardrobe completely, pay attention to this particular British brand. Quality goods, affordable prices are the key to the success of this company and its prosperity.