"Prostokvashino" (sour cream): calorie content, useful properties, description

People have long learned to prepare products from milk, processing natural raw materials in many different ways. Today, thousands of specialized enterprises are engaged in this. Several years ago, on the shelves of shops appeared products of the brand "Prostokvashino". The sour cream with this name appealed to the buyer and quickly became popular.

Product Manufacturing

Before judging a product, you need to learn more about it first. "Prostokvashino" (sour cream) is manufactured using the same technology as most similar sour-milk products.

As a raw material only two main components are used: cream and leaven. Nothing more is required. The entire production process can be divided into several stages:

1. Separation of fresh milk. As a result, creams are obtained, which in the future will be used to prepare the initial mixture.
2. Normalization of the selected cream.
3. Pasteurization of prepared raw materials.
4. Homogenization of the product.
5. Refrigerated cream.
6. Adding a special starter.
7. Skvarivanie received mass.
8. Packing.
9. Cooling and maturing.
10. Storage.

After that, "Prostokvashino" (sour cream) enters the store. Each stage is very important and affects the quality of the finished product. This is strictly followed by specialists. The result is a glossy mass of white with a slightly noticeable cream tinge. It has a pronounced sour-milk flavor with notes of melted milk. A distinctive feature of the product is that no additives and flavor enhancers are used for its production. All raw materials are exclusively natural and quality.

The emergence of a new brand

"Prostokvashino" (sour cream) - production of one of the largest brands of Russia in this industry. He appeared a few years ago, when in 2002 Unimilk concluded an agreement with writer Ouspensky that he did not object to using the name as a trademark. This step was mandatory to preserve the copyright of the creator of the famous animated film. True, initially the brand was registered as "From Prostokvashino". The name changed a little later. The first to produce new products was the company Petmol in St. Petersburg. It happened a year later. The beginning was very successful and by 2004 all the plants belonging to Unimilk had already produced the products of the brand Prostokvashino. These include dairy plants in Lipetsk, Labinsk and Shchardrinsk. Consumers were satisfied with the quality of the new product. Sales grew every day, so in 2009 "Prostokvashino" got the title "Brand of the Year". Over time, the brand has become a real leader in the Russian market. And now it is even bought with pleasure from foreign companies from the CIS countries: Kazakhstan, Belarus and Ukraine.

Useful product

Everyone knows that dairy products are indispensable for human health and nutrition.

It has everything you need for normal development and growth. Perhaps, therefore, the first product that children learn in their life is exactly milk. In addition to fats, carbohydrates and proteins, there are eight especially important amino acids that can not be synthesized. They come into the body from the outside, and the main source is precisely dairy products. Nature herself took care of the person to have everything necessary for life. Of great importance are the dairy products, which are obtained during processing of the main raw materials. For example, sour cream is much more useful than milk or cream, because it is easier and faster absorbed by the body. At first glance such a statement seems very strange. But scientists explained that in the process of fermentation in the product there is a change in the structure of the protein itself. As a result, the stomach perceives such a product much easier, despite its high caloric value.

Rich assortment

Many really like products that are produced under the trademark "Prostokvashino". The products produced by the factories are not limited to milk (whole and melted), kefir and sour cream, as it was from the very beginning. Over time, the assortment list has expanded significantly, and now it has more than twenty items. Products are produced with different percentages of fat content to satisfy the desires and requirements of all customers. Various types of packages are also used (pure-packs, glasses). In addition, the same product is bottled into containers of different volumes. Thus, sour cream of the same fat content is sold in glasses weighing 0.25 and 0.45 kg. For lovers of sour-milk products, Unimilk has mastered the production of yogurt with a fat content of 2.5 percent with four different fillings (strawberries, blueberries, peaches, raspberries).

And as a fragrant additive is used raw materials from natural mashed berries.

Opinions from

Studying customer testimonials, we can conclude that "Prostokvashino" is a product that is really in demand and loved by many. It has a number of significant advantages over the goods of other manufacturers:

1. Naturalness of the raw materials. This is an indisputable fact. None of the Unimilk enterprises use chemical additives or modified components.

2. High quality of the original products.

3. In spite of the fact that dairy plants nowadays work with the use of new modern technologies, specialists manage to produce products of traditional quality.

4. Product safety is ensured through packaging, which does not allow to enter into foreign inclusions or microbes that cause various diseases.

5. Low price. This attracts special attention of buyers and makes the product competitive.

In general, products from "Prostokvashino" are worthy of those praises that can be heard in their address.

The price of pleasure

Some buyers, going to the store, mainly focus on prices. Of course, the cost of goods today is of no small importance. All the more good, if you manage to combine an acceptable price and excellent quality. This is how you can describe the products of "Prostokvashino".

Manufacturers manage to calculate the cost in such a way that everyone would win. For example, sour cream "Prostokvashino". The price depends, of course, on the fat content and the volume of the package. This is understandable to all. In Russian stores such a product is worth:

In different shops and cities of the country, prices, of course, change. In most cases, this depends on the trade markup. But the price policy of the region also has a certain value. Besides. It is necessary to take into account the remoteness of the settlement from the manufacturer's factory.

Sour cream 15% fat content

A worthy representative of the famous brand is sour cream "Prostokvashino" of 15% fat content. This product is ideal for small children and elderly people.

First of all buyers are attracted by its relatively low calorie content in comparison with other variants of this kind of products. In addition, it is necessary to take into account the complex of minerals with which this sour cream is rich. Among them: manganese, iodine, selenium, copper, fluorine, molybdenum and cobalt. They prevent the deposition of harmful cholesterol on the walls of the vessels, dissolving it during the digestion of food. The product contains a lot of calcium, which helps strengthen tooth enamel and bone tissue. It also contains a lot of ascorbic acid, as well as vitamins A, B2 and B12. Even people suffering from diabetes mellitus are allowed to include this sour cream in their diet. Its low calorie content can not create significant problems for the sick organism.

Well-thought-out marketing

The management of Unimilk Company, in order to attract as much attention to the products of the already popular brand, arrange all kinds of actions.

One of its participants is everyone's favorite "Prostokvashino" (sour cream). The promotion can be of two types:

1. When buying several products for each of them, a certain discount is given.

2. Prices for a certain period are reduced for all products.

3. First you need to buy any product "Prostokvashino". After that, go to the company's website and activate it there. For all this, certain points are awarded. In the process of the action, they can be accumulated, and then acquire for them as prizes a variety of goods.

Such events are held quite often. This marketing move has long been used in world practice. The idea also appealed to the buyers. Especially happy are those who are constantly acquiring products in the stores of their favorite brand. There is an opportunity to combine useful and necessary with something pleasant.