Main stages of sales

Each seller seeks to increase the volume of their sales. This process is a real art, knowledge of the basic rules of which must certainly lead to success. The main stages of sales, which are the same for transactions of large companies, and for small retail sales of goods, consist of six consecutive steps:

1. Establishment of contact links.

2. Definition of needs.

3. Presentation of your product.

4. Work with existing objections.

5. Making a sale.

6. Exit from contact links.

Success in the sale of goods can only be achieved by the seller, who makes a thorough plan of his work and stubbornly goes to the goals set, showing self-discipline.

The stages of sales should follow one by one one by one. You can not determine the needs of the customer without establishing a contact, and it is also impossible to sell the product without answering the buyer's objections. The success of each subsequent step of sales directly depends on the success of the previous one.

The very first stage in the way of product realization is the establishment of contact links. This step is extremely important for the implementation of the entire sales process. This stage implies personal communication, that is, a meeting that needs to be carefully planned. This will allow you to properly organize your day and take care of the potential buyer's time.

An agreement on the meeting should be made a few days before the meeting. In this case, a specific date and time interval must be assigned. Arrangement can be achieved through a business letter or by telephone conversation.

The technique of sales, the stages of which begin with the establishment of contact links, is based on the creation of a trusting atmosphere conducive to the "disclosure" of the client. Professional managers in advance collect information about a potential buyer in order to know how to "tune in".

Effective means, allowing to locate to the client, is the creation of a trusting atmosphere. This will allow you to proceed to determine its needs, making the second step in the sales stages. An important moment that predetermines the seller's success at this stage of product realization is his ability to listen to the interlocutor, having found out about him as much as possible.

The client must feel his own importance, formulate desires and needs, as well as objections. The seller must determine the most important directions for the buyer (comfort or security, image or profit). Knowledge of the motive for acquiring a product will allow it to competently conduct its presentation.

When the stages of sales reach their third level, it is necessary to demonstrate the possibility of their products taking into account those client values that were determined during the second step. In this case, it is necessary to call interest to your product and wake up the desire to own it. After that, generate the customer's motivation for action, letting him know that the presentation was held in order for the product to be acquired by him.

Probably appearance of objections. This means that the sales stages have reached their fourth level. It should be remembered that objections are not an excuse. Most likely, this is an interest that requires confidence to purchase products, and, consequently, additional information.

As soon as the client receives answers to their questions, it is necessary to proceed to the next stage - the sales. This step is the achievement of the goal for which all work was done. To set the point when the buyer agrees to buy the goods and part with a certain amount of money, each seller uses his techniques. It can be a reference to an authoritative partner firm, the growth of inflationary processes and so on. Encourage the conclusion of a transaction with suggestive questions about the form of payment or methods of exporting the goods.

The stages of sales come to an end with the exit from contact links. This step can not be neglected. After the completion of the implementation process, you should leave a pleasant impression of yourself. This will help to not miss the possibility of further cooperation.