Russian clothing brands: list, overview

For any person, a wardrobe is an integral part of his life. Everyone has his own, starting from everyday things and ending with fashionable novelties to be published. Sometimes it is sufficient to be astute and buy several universal things that will serve as faith and truth in any situation. Wardrobe depends on the individual style of the person, whether it is classics, romance or sports, from his behavior. Of no small importance is his character, which represents a kind of inner core and influences the formation of personal qualities.

Each replenishes the wardrobe to its own taste and color. Some prefer foreign brands of clothing, others remain committed to domestic products. How many domestic manufacturers and brands do we know? We are not mistaken in the choice, sometimes taking Russian brands of clothes for foreign, because in part companies with a local residence permit deliberately give their goods a foreign name in order to increase demand for it. Is it justified to vary the prices for clothes of different domestic producers? Here are examples of domestic brands of clothing. We will try to classify brands of clothes of Russian manufacturers by types depending on the target audience.

Brand - he for whom?

It is primarily associated with a trademark, trademark. The main thing for him is positioning and social reaction. A brand in clothes is a complex approach to quality components, price, following fashion trends. It's no secret that the light textile industry market is simply full of diverse clothing, both branded and ordinary factory production. Some brands are well known to us, not by hearsay, but from personal experience, others are heard by everyone because of their wide positioning, and we have never heard of some of them before. Not necessarily brand clothes should be expensive, the price range is diverse. Offered by famous designers elite collections of clothes or belonging to the category of "mass-market" things it is important to be able to select to create a presentable appearance: on the one hand - to emphasize all the charms of the figure, and on the other - maybe to hide some flaws.

Studies experienced psychologists allowed to visually imagine the image of a man who seeks to dress only in the stylish things of famous brands. As a rule, a "brand shopaholic" is a woman under 30 who wants to make a career and strives for a warm family relationship. She loves comfort, often listens to the opinions of others. She knows many, both foreign and Russian brands of women's clothing, the list of things is constantly replenished in her wardrobe. In fact, brand clothing is produced for all age categories. To look stylish, not only women, but also men are ready to buy it. Yes, and for children the choice of quality clothing is very large.

What are the advantages and disadvantages of the clothes of domestic producers?

Russian brands of clothing (the list of domestic brands is quite worthy of respect!) Sometimes not inferior to foreign brands. Many of them have earned a good reputation, are able to uniquely transform a person, emphasize his dignity, enhance self-esteem. Not everyone is ready to afford clothes with a foreign label. Some do not like the price, others consider themselves patriots and are not inclined to change traditions. In addition, many Russian brands of clothing are not inferior in quality and design to the "colleague" from abroad, because they are produced by Western technologies. They are adapted to our climatic, sometimes rather harsh conditions, and are much cheaper.

Who does not impress the declared assortment of the goods of the Russian manufacturer, who does not want to be like the others and wants to attract attention to the exclusive thing of the untwisted brand, he goes for shopping in eminent Italian, German, British, American, French fashion boutiques. Here the main thing is not to overdo it, not to play, remember that it's not a thing that paints a person, but vice versa.

Children. Who sews for them in Russia?

In large cities of Russia, the production of children's clothing has been supplied, starting from hosiery and ending with outerwear from the economy to the premium class. Most manufacturers have a wide supply network to many points of the country and are famous for their quality characteristics of the goods. The near abroad is also one of the active buyers of our domestic products. And let some brands of clothes (not only children's) not so actively position themselves as information, but still have their own regular customer. Some young mothers do not consider it necessary to buy small children's branded clothes, citing the rapid growth of their children. Again, this is a private matter for everyone. Thus, some Russian brands of children's clothing, whose list is divided into blocks, are represented by the following manufacturers.

Upper and basic (casual, "out") clothes for children

Proven fact - Russian brands of children's clothing can adequately withstand the western. So, Fox-cub (Rybinsk) produces the top (demi-season and winter) clothes for children under 7 years under the trade mark "Fox". The similar goods are inherent in the Moscow company "KidsStyle" (KidsStyle) with the brand "Cherche", near Moscow "Monarch" with the brand "Magic wool". Brands of "Lovely Crumb" and "Miracle-crumb" of the company "Miracle-crumb" of the same name are a number of interesting offers in the form of headdresses, mittens, gloves, mittens, pinets.

Among the elite children's collections, which are not inferior to foreign collections in the eyes of discerning buyers, we can note:

- Moscow brand with the Italian name "Gioia di Mamma" ("Mother's joy") - it is represented by collector's design solutions;

- "ILD" or "I Love to Dream" of BestKidsClub company (BestKidsClub) - produces models in the style of "non-casual", resembling small copies of adult samples;

- "Button Blue", "Gulliver", "Gulliver Baby" from the company "Gulliver" (Moscow) - sews models for any occasion of life in the style of casual, casual sport, fashion, school.

Not bad positioning themselves and producing everyday jersey Russian brands of children's clothing. The list includes clothes intended for the youngest:

- "Crockid", "Optop" from the company "Soley Group", which is engaged in the production of both outerwear, hosiery, and a variety of kits for newborns;

- similarly the production of the brands "Sweet Berry Baby", "Sweet Berry", "Luminoso" from the company "KidsStyle" (Moscow);

- The brands "U +" (or "Umka +") from the company "OilTex" (Podolsk, Moscow region) are widely promoted.

Also popular are: Limoni from the Moscow company Funtik; "Lucky Child" from the company of the same name (factory "Interkafe, Mytischi, Moscow region); "Cheerful kid" from the Moscow company of the same name; "Pollo" from the Moscow company "Babypollo"; "Play Today"; "Golden Rose", "Adagio", "ARISTA" from the same-name Moscow producer "ARISTA"; "Cosmi-ko", "Gamma", "Fragola", "Vnoskah.ru" of the same manufacturer of hosiery for the whole family "Gamma" (Orel).

Review of youth clothing brands

Youth is the driving force of society. Active, bright, bold, brave guys tend to look stunning in any situation. They choose unique, creative solutions, sometimes combining incongruous, but at the same time, not forgetting about comfort and convenience.

To the category "Russian brands of youth clothing", the target audience itself often includes the following:

- "Befree" - a brand for eccentric youth, challenging society, from the producer "Melon fashion group";

- "Savage", "Mondigo", "Conver" - brands of stylish things at an affordable price;

- "Thread-Thread" - the Moscow youth brand for the production of sweatshirts and T-shirts with an individual print;

- "Kyrochki-na" - a brand designed for young and active women of fashion who want to get exclusive and look stunning.

The same category includes: "OGGI", "Sela" and a number of others, which release new products not only for young people, but also for other age categories.

Brands of street youth culture

The street youth subculture is represented by such outstanding Russian clothing brands as: CodeRed, PeperMilk, Saint-P Apparel, Anteater, G-style, ZIQ & YONI, Mono Apparel, Anteater Clothing "," St. Petersburg Shield "," Larousse "," Urals "," Taboon comoon "," Last skin "," MOTH CLOTHING "," TAIGA ORIGINAL "," SKILLS WEAR "," TRUDE "," AGNI "," Trailhead, FICTION WEAR, Underground atelier Krakatau, The Underlocals, Anteater, Bat Norton Harms, Volchok. Many of them have appeared recently, but they have already proved themselves well in view of the good quality of materials, the exclusive style. They reflect street traditions, mostly St. Petersburg. Original, with its own individual theme. Often issued in a limited edition.

Russian brands of women's clothing: list

Every girl, a woman wants to look beautiful, feminine, unpredictable. It is inherent in it by nature. One for this requires a huge wardrobe, the other - only a few things of different colors and the ability to combine them, choosing according to the situation, preferences and season. Both foreign and Russian brands of women's clothing are of wide interest to the good half of humanity.

Consider the most popular among domestic brands.

Often in the hands of one manufacturer can be the release of several brands of clothing for different age categories. Thus, the company "Melon fashion group" is widely represented by a network of stores of relatively inexpensive and high-quality clothing both in Russia and in countries of the Near Abroad: Kazakhstan, Armenia, Belarus, Georgia, Ukraine. It combines the directions for women:

- "LOVE REPUBLIC" - a brand for women of fashion and coquettes;

- "ZARINA" - a brand for stylish, confident women.

The same company owns the youth brand "Befree", which was mentioned above.

No less popular, including among pop stars, are the brands: "Tom Klaim" (allow their customers to always stay "on top"), "Yukostyle" (presents exclusive designer handmade models), "YETONADO" (a brand of clothing for people, Who try to live "in step with the times", are set to achieve results, are full of fresh ideas and aspirations), "Visavis" (help young girls, women create the image of a modern fashionista, bold, bright, emphasizing her femininity and romantic nature), "Factory Fashion "," Wisell ". The brand "FEST" helps to remain attractive and sexual, even being in an interesting position. Russian clothing brands: X'cluSIve, Dena Savati represent unusual solutions for tailoring women's jackets, coats, fur coats. Comfortable, comfortable casual clothes (elegant underwear, bathrobes) are given by the brands Laete, AIRIDACO (company BEAUTY LV), Infinity Lingerie, ELIS, Clever Wear.

Recently, there are many young designers who produce their own line of interesting things. These relatively new Russian clothing brands are named after their creators. As an example, there are several already well-developed brands: Kira Plastinina, D.VA, Anastasia Tchir, Victoria Irbaieva, Igor Gulyaev, Cyrille Gassiline, Vika Smolyanitskaya, Ianis Chamalidy, Kate Frankfurt, Yulia Dushina, Ksenia Knyazeva, Vassa & Co. Well, such eminent fashion designers as Valentin Yudashkin, Erica Zayonts, Ekaterina Smolina have repeatedly defended the honor of Russian fashion at world shows. Also popular was the fashionable clothing of the Russian brand: Chistova & Endourova, Two Torn Towers, KOGEL, Razu Mikhina, Giulia Rossi, Libellulas, Mary Mea, Olivegrey, IQ Dress "," Deffinesse "," Virginia Style "and many others.

Overview of brands of stylish men's clothing

Not only the female sex, but also the male wants to look business-like in style, respectable, elegant, trendy, at times restrained. As a rule, in the men's wardrobe there is nothing superfluous, only all the most necessary. The main thing for men is practicality and comfort. Therefore, Russian brands of men's clothing are also widely represented by various eminent manufacturers. Among them you can note: a company with Italian to some extent the name "D.Polgri" for sewing stylish clothes, a line of outerwear "Yierman". The young and dynamic Russian brand GroStyle is named after its chief designer, Vyacheslav Gross, who manufactures casual fashion collections for men. Decent choice of men's accessories, whether they are ties, butterflies, belts, scarves, vests, represents the fashion brand "Elsago". Many companies specialize in the production of branded clothing for both sexes. In addition, the male half has a sporty style in clothes, they often resort to the choice of fashionable sports things.

Review of sportswear. Manufacturers and brands

We all know that modern life is a movement, a rhythm, a sport that exerts a direct influence not only on a person's physical health, but also on creating positive emotions. To make sports more satisfying, so-called sports equipment is very important. It should be easy, practical, convenient, comfortable. Today there are various Russian brands of sportswear for all age categories. Among those who gained popularity, there are:

- "Demix", which belongs to the network "Sportmaster";

- "Maxx" sports company "Maxxisport" (Perm city);

- "Real Pump" of the Moscow company "Rhythm of Success".

The outfit for the Russian Olympic teams is the "Forward" brand of the Moscow company of the same name and "BOSCO" from the company "BOSCO DI CILIEGI";

Also among the known ones we can mention: AVT-Sport from Perm, Sportego, Sport Vision and Dzeta from St. Petersburg, Oktakem from Moscow, Alfa Sport from Barnaul, Sport Link "from Velikie Luki," Baltic Bridge ". For the practice of children's sports, the appropriate equipment is supplied by well-proven ones: Elena and Co, Aliera, Quart, Flammber, Extreme Directions.

Dress with the whole family in one boutique

Many manufacturers are characterized by the release of branded things for all age categories. So, it is possible to dress fashionably with the whole family in boutiques representing brands:

- Gloria Jeans and Gee Jay are fashionable children's and adult clothes of the company "Gloria Jeans", owned by businessman Vladimir Melnikov. The head office of the company is located in Rostov-on-Don;

- "Sela" - a fashionable brand of women's and men's, as well as children's and adolescent clothing with fairly acceptable prices and good quality parameters, is especially relevant for young people;

- O'stin - belongs to the network of shops "Sportmaster", brand clothes are distinguished by their versatility, simplicity and low prices;

- "Zolla" - a brand of collection men's and women's items of the popular Russian company "Factor LLC";

- Oodji (OGGI) - the brand of the company of the same name, which produces women's, men's and children's clothes;

- the brands of high-quality women's and men's clothing "INCITY" and underwear " DESEO" are produced by the Russian company "Fashion Continent";

- Among the well-known Russian brands for the production of outerwear, there are: BEARLOGA, Lab Fashion, PLAXA, nes & west, Vizani, Sinta, Marnelli ;

- on hearing we also brands clothes "Vassa & Co", "Pelican", "Mondigo", "Eniland".

Unfortunately, many very well-advertised brands of clothes with an unusual name are not confirmed by the foreigners, except beautifully described stories on the sites, including those associated with the names of well-known people, where the network of only Russian boutiques and stores is indicated. Abroad, almost nothing is known about such lines of clothing. Many of them are sewn on ordinary Russian factories or in China. Examples include the brands: Ketroy, Simoni, Al Franco, Meucci, Alfred Muller, Taya Jeans, Giovanni Botticelli. Many of them differ in cost characteristics, which do not always correspond to the quality of the goods.

This is not a complete list of domestic brands of clothing, but only some of their examples, earned the trust of customers, respecting the traditions of production and quality standards, as well as not found recognition from consumers.